The city logo in Hutto is getting a new look and it is hoping to save money in the process. City staffers re-vamped the 10-year-old symbol and presented the design to City Council March 17.
City officials formed a six-member committee to research the project. They said consideration was given to the length of time since the last logo was integrated and the need to project a symbol highlighting the city’s growth and change in the last decade.
“I think we’re a much-different city than we were in 2006 when the original logo came out,” Assistant City Manager Micah Grau said. “The city, as a whole, has grown exponentially.”
During the committee’s research, they found the previous logo was difficult to print or stitch on branded items used to represent the city.
“When we started this project in fiscal year 2015, we set goals we thought were really important to accomplish with the logo," City Manager Karen Daly said. “We wanted to reflect the city of Hutto’s plan and vision to foster a new urbanist development and to instill professional confidence. It was important that it be clean and clear enough to be used on a variety of media, and it needed to work well in various sizes.”
According to Christina Kane-Gibson, Hutto’s public information officer, recent estimates for printing businesses cards and name badges will cut the city’s cost in half of what was previously paid for the service. The city will also be able to place orders for merchandise in smaller quantities and prevent the need to order and store a large inventory.
The new logo design will have three variations to be used interchangeably, with or without text, and the new design can be customized for each department across many platforms.
The Hutto Police Department is the only group that will not adopt the new logo and will keep the current decal seen on all department vehicles.
The city will begin to incorporate the new design immediately for smaller items such as office supplies, apparel, and signs. A long-term schedule will be required for more expensive changes, such as those to water towers and larger items.