4Reelz School of Film

Instructor Eduardo Tobias leads students in a board game that teaches storytelling fundamentals at 4Reelz School of Film in Round Rock.

Instructor Eduardo Tobias leads students in a board game that teaches storytelling fundamentals at 4Reelz School of Film in Round Rock.

Just west of The Dell Diamond in Round Rock, stop-motion films have been made, short movies have been edited, and makeup and costumes have been designed. Students age 6 and older, including adults, can learn the basics of film production at 4Reelz School of Film.


The film school opened in February 2015 and offers classes, such as acting, singing, filmmaking and 3-D printing. Owner and Director Nicholle Walton-Durban said the school covers both the creative and technical work of filmmaking.


“We try to offer classes for the front side and the back side of the camera,” Walton-Durban said. “Our goal is that someone who goes through all of our classes could be prepared to go straight into the industry.”


Having studied theater in college and gained business skills while living in Los Angeles for 10 years, Walton-Durban said she was ready to combine art and business. She created Edgen Films, a production company, in 2010. After seeing a need for a film school in the North Austin area, she opened 4Reelz.


The name 4Reelz stands for Walton-Durban’s four keys to success: creative talent, technical skill, business knowledge, and networking and marketing.


“Our goal is to create authentic, fun training,” she said. “We learn by doing.”


Walton-Durban gives her editing students experience working with short films from local producers, which provides editing for low-budget productions.


After a summer hosting 130 children for camp programs, 4Reelz will begin focusing on its after-school programs with Round Rock ISD and Leander ISD. The school will also be sharing space and partnering with E.S.T.E.A.M Academy, an Acton Academy Affiliate, for the first time this fall.


Walton-Durban said anyone is invited to audit a class at 4Reelz for free.


“Whether someone wants to end up in the film industry or not, [they are invited to come],” she said. “Anyone can walk away from these classes with confidence, poise and an ability to engage people.”







Edgen Films


In 2010, Nicholle Walton-Durban opened Edgen Films with her husband, Justin Durban, a director and composer, along with screenwriter Leah Weinberger.


Walton-Durban said the company has produced six feature films, several short films and commercials, and various YouTube series. Though they have worked with companies throughout the nation, she said they enjoy keeping their work local and focusing on companies based in Central Texas.


Edgen Films offers complete production packages as well as a la carte services. The company has also worked with several nonprofits, providing free production services to organizations such as SafePlace.







Three tips for starting in the film industry


After six years running a production company and nearly two years operating a film school, Nicholle Walton-Durban said she has seen how to be successful in the industry. She offered her top tips for starting in the industry.


Get an education: Walton-Durban said starting at a film school like 4Reelz provides a strong foundation. “Be in the business of art,” she said, encouraging people to take it seriously.


Get to know the industry: “So many people walk through [4Reelz] doors and don’t realize the building is owned by a production company and a casting company,” Walton-Durban said. “It’s so important to actually take the time to get to know who’s here in the industry. Do your research.”


Constantly train and refine your skills: Walton-Durban said the industry grows and changes quickly, so it is important to continue to refine skills and train in one’s chosen craft.






2851 Joe DiMaggio Blvd., Ste. 13, Round Rock
512-640-3831
www.4reelzschooloffilm.com



MOST RECENT

Texas Comptroller of Public Accounts Glenn Hegar shared a new revenue estimate for the 2022-23 biennium Jan. 11. (Courtesy Texas Comptroller of Public Accounts)
Comptroller projects drop in state revenue, potential for economic uptick for next biennium

Despite the slight reduction in expected revenue for the state's 2022-23 budget, recovery could be on the horizon.

See how COVID-19 is impacting Williamson County. (Community Impact staff)
Williamson County adds more than 900 new cases Jan. 9-11

See how COVID-19 is impacting Williamson County.

After every decennial census, states and local jurisdictions must go through a process known as redistricting: redrawing the boundaries for representation. (Ali Linan/Community Impact Newspaper)
More congressional seats, equal populations: What redistricting means for Texas in 2021

Community Impact Newspaper spoke with Jeff Archer, executive director of the Texas Legislative Council, in January about the redistricting process that will be carried out by the Texas Legislature this year.

The acquisition of the Texas franchise by Peak Rock Capital was completed in early January. (Courtesy Shipley Do-Nuts)
Shipley Do-Nuts acquired by Austin-based private investment firm affiliate

The Texas franchise known for kolaches and doughnuts has been in business for more than 80 years.

Photo of H-E-B Fresh Foods sign
H-E-B launches COVID-19 vaccine registration portal, but awaits additional doses

Inidividuals in Phase 1A and 1B of distribution will be able make appointments through the portal once H-E-B replenishes its stock.

Central Texas must roll back business capacities, put elective surgeries on hold under state orders

Businesses in Hays, Travis and Williamson counties will have to reduce capacity from a maximum of 75% to a maximum of 50% under the state orders.

Photo of a man receiving a vacciine
Austin Public Health will serve as regional COVID-19 vaccination hub, expects 12,000 doses in upcoming week

The Texas Department of State Health Services is expected to release a full list of regional hubs Jan. 10.

Curative mobile testing clinics are stationed at sites in the Houston, Austin and Dallas metropolitan areas, including in The Woodlands. (Courtesy The Woodlands Township)
FDA alerts patients regarding possible false negatives from COVID-19 tests offered at Curative sites, including in Texas

A safety communication released Jan. 4 by the U.S. Food and Drug Administration alerts patients and health care providers to the risk of possible false results from these tests.

The hubs may better streamline the state's distribution process, which has been labeled confusing and inequitable. (Courtesy Ascension Seton)
COVID-19 ‘vaccination hubs’ coming to Texas next week as officials plead for better distribution

Texas is gearing up to receive an additional 200,000 doses. Meanwhile, calls to improve the distribution process continue.

The coffee chain’s menu features Americanos, drip coffees, cold brews, specialty lattes, teas and smoothies, among others. (Courtesy Black Rock Coffee Bar)
Black Rock Coffee Bar now serving up specialty lattes, smoothies in Round Rock

This is how we brew it, Round Rock: Black Rock Coffee Bar is now open.