Pflugerville City Council takes steps forward in proposed 3.8M sq. ft. distribution center

Pflugerville City Hall was standing room only at Pflugerville City Council's Jan. 14 meeting for the first ordinance reading on "Project Charm," a 3.8 million-square-foot distribution center. (Kelsey Thompson/Community Impact Newspaper)
Pflugerville City Hall was standing room only at Pflugerville City Council's Jan. 14 meeting for the first ordinance reading on "Project Charm," a 3.8 million-square-foot distribution center. (Kelsey Thompson/Community Impact Newspaper)

Pflugerville City Hall was standing room only at Pflugerville City Council's Jan. 14 meeting for the first ordinance reading on "Project Charm," a 3.8 million-square-foot distribution center. (Kelsey Thompson/Community Impact Newspaper)

Pflugerville City Hall was at maximum capacity Jan. 14 as Pflugerville City Council conducted the first public hearing and ordinance reading on a rezoning request for "Project Charm," a proposed logistics and distribution center west of SH 130 along Pecan Street. Pflugerville City Council voted 6-0 to approve the first ordinance reading, with Council Member Mike Heath absent.

The city is currently weighing out a request to change the property's zoning from agriculture to a planned unit development, or PUD, comprising CL4 and CI zoning. CL4 zones are limited commercial districts that apply to urban districts, while CI zonings indicate commercial industrial developments.

Amanda Swor, senior project manager at Drenner Group, PC, spoke on behalf of the project application Jan. 14. Swor referred to "Project Charm" as Amazon once before reverting to identifying it as "the project" or "Project Charm" for the remainder of the discussion.

"One of the questions that was asked is, with regards to taxes and incentives and Amazon—the company is not seeking any incentives or tax rebates from the city," Swor said.

City officials and the Pflugerville Community Development Corp. have not yet publicly confirmed the company behind the project, citing a nondisclosure agreement as its reasoning.


Dozens of residents from neighboring communities, including Bohls, Cambridge and Gatlinburg, spoke before council and submitted comments during the public hearing portion of the agenda item. Residents present at the Jan. 14 meeting largely opposed the proposed distribution center, specifically highlighting effects on traffic, safety for surrounding neighborhoods and potential impacts on quality of life.

Erin Snider, a Pflugerville resident, said she is opposed to the development.

“I want Pflugerville to grow and develop," Snider said during the Jan. 14 public hearing. "I expect it to happen. It comes down to what we want Pflugerville to grow into.”

Mark Gibson, a Pflugerville resident, said he loves the growth within Pflugerville and is in favor of the economic potential this proposed development could bring to the city.

"There’s really no stopping this momentum," Gibson said.

Jonathan Stites of Seefried Industrial Properties is affiliated with the project and spoke before council Jan. 14, mentioning traffic impact analyses and environmental analyses would be conducted to help mitigate any potential effects of the development on neighboring residential areas. Stites also said the company behind the project is willing to contribute approximately $9 million in infrastructure improvements and traffic management near the proposed site.

Council Member Doug Weiss, ahead of entertaining a motion to approve the first reading, commended the applicant's efforts to listen to residents' concerns and help provide solutions to alleviate any potential effects on the greater Pflugerville community.

"Frankly, it’s very impressive that they’re willing to do as much and listen as much for this project," Weiss said.

Mayor Victor Gonzales commended residents who came out during council's meeting to share their concerns with the city, adding it is council's responsibility to weigh residents' investment into the Pflugerville community while also evaluating projects that increase quality of life and not taxes. Council will revisit the agenda item for a second public hearing and ordinance reading for the rezoning request at its Jan. 28 meeting.

“I think there are a lot of elements that we, as a council, have to take into consideration," Gonzales said.

Editor's note: this story has been updated to provide more context to the agenda item's discussion and to clarify a resident's position on the proposed development.
By Kelsey Thompson
Kelsey Thompson is the reporter for Round Rock, Pflugerville and Hutto, where her work focuses on education, city government and community development. Originally from upstate New York, Kelsey relocated to Austin after graduating from Syracuse University in May 2019.


MOST RECENT

A green virus graphic
Travis County health authority tells residents to 'stay the course' as cases plateau

Austin Public Health reported 273 new cases Aug. 5, higher than the seven-day moving average of 218 daily confirmed COVID-19 cases. APH also confirmed 41 new hospital admissions of coronavirus.

Here is the Williamson County COVID-19 case update for Aug. 4. (Community Impact Newspaper staff)
Williamson County confirms 98 new COVID-19 cases Aug. 4

The county reported no additional deaths.

The Commissioners Court also voted to set a maximum total tax rate of $0.458719 per $100 valuation, which is the current tax rate. (Ali Linan/Community Impact Newspaper)
Williamson County commissioners accept $390.37 million recommended budget for FY 2020-21

The Commissioners Court also voted to set a maximum total tax rate of $0.458719 per $100 valuation, which is the current tax rate.

Nearby Coffee Co. is located at 16921 Joe Barbee Drive, Unit B, Pflugerville. (Courtesy Nearby Coffee Co.)
Nearby Coffee Co. opens in Pflugerville

Cold brew or piping hot latte? Nearby Coffee Co. opened a brick-and-mortar roastery and coffee shop in Pflugerville this week.

In the last year, Whataburger launched a new, modern restaurant design and began offering curbside and delivery services for the first time amid the coronavirus pandemic, according to the release. (Courtesy Elizabeth James for Whataburger)
Whataburger to celebrate 70th anniversary, unveil food truck, expand into 3 states

Nine more new Whataburger locations are planned by year's end, and 35 new restaurants are proposed for 2021.

The project will reverse the northbound I-35 entrance and exit ramps at the SH 45 intersection to alleviate traffic congestion, according to an Aug. 4 Texas Department of Transportation news release. (Courtesy Fotolia)
I-35 construction from Grand Avenue Parkway to SH 45 now underway

The project will reverse the northbound I-35 entrance and exit ramps at the SH 45 intersection to alleviate traffic congestion, according to TxDOT.

The U.S. Census Bureau will halt its counting operation a month earlier than expected. (Courtesy U.S. Census Bureau)
U.S. Census Bureau to halt counting operation a month earlier than expected

The self-response deadline has moved up to Sept. 30.

Site amenities include a pool, a fitness studio, coworking spaces and a game lounge. (Rendering courtesy Mark Odom Studios)
272-unit apartment complex nearing completion in Pflugerville's Pecan District

Site amenities include a pool, a fitness studio, coworking spaces and a game lounge, among others.

The Aug. 6 meeting will begin at 6 p.m. at City Hall, 221 E. Main St., Round Rock. (Ali Linan/Community Impact Newspaper)
Round Rock City Council calls special meeting about postponed 2020 election

The Aug. 6 meeting will begin at 6 p.m. at City Hall, 221 E. Main St., Round Rock.

A teal virus graphic
Austin Public Health confirms 36 new coronavirus hospitalizations, 335 cases

For the fifth day in a row, Austin area hospitals have reported fewer than 40 average daily COVID-19 admissions.

The total number of reported COVID-19 cases more than doubled in Williamson County in the month of July, according to Williamson County and Cities Health District data. (Graphic by Chance Flowers/Community Impact Newspaper)
See how COVID-19 impacted Williamson County in July

The total number of reported COVID-19 cases more than doubled in Williamson County in the month of July, according to Williamson County and Cities Health District data.