The brainchild of restaurateurs and brothers Robert and Eric Tran, along with Quang Chau, Aaron Rash and Camden Stuerzenberger, Phoebe’s Diner opened its third location at Gracy Farms in January.
How it started
Stuerzenberger said the team began working on the first Phoebe’s Diner on Oltorf in the summer of 2017 and opened that September.
“We got to work,” Stuerzenberger said. “The early days were slow, as [they] are [for] many new or unknown restaurants. We had zero marketing budget and built the brand on word-of-mouth.”
Since then, they have opened two more spots in the Austin area, including downtown and, most recently, Gracy Farms.
The inspiration
Named after Stuerzenberger’s daughter, who was born a few weeks before the initial eatery’s opening, Phoebe’s Diner specializes in breakfast dishes, which Stuerzenberger said he could not get enough of growing up.
“Breakfast was a very important meal for our family,” Stuerzenberger said. “Sunday morning was a day where everyone was at home and, more often than not, we ate breakfast and caught up with each other.”
What’s on the menu?
The menu consists of a wide range of breakfast choices, from savory dishes, such as a variety of eggs Benedicts, smoked beet hash and omelets, to the sweeter side with deep-fried or bananas foster French toast. Libations and lunch options, including sandwiches, wraps and more, are also available.
Quote of note
“The community has really supported us through all the years as word has gotten out,” Stuerzenberger said. “We are excited to now introduce ourselves to the Gracy Farms neighborhood, too.”
- 12001 Burnet Road, Ste. D, Austin
- www.phoebesdiner.com