One Line Racing Center has officially opened for business in North Austin and offers customers a sim racing experience. Sim racing is simulation racing that mimics real-world car racing through a virtual experience.

Co-founder Michael Manoukian said sim racing is the most accessible and affordable way to experience the rush of motorsports in a friendly and competitive environment. Manoukian said the business offers the use of professional-grade equipment with full haptic feedback and motion systems for ultimate immersion.

The new business has racing sessions ranging $30 for a “quick race” to $100 for an “ultimate race experience” and will soon offer memberships, community competition nights and more.

Manoukian said he’s excited to bring a unique experience to the Austin community as a local.

“We are a bootstrapped business with the intention of making the expensive and exclusive world of motorsports accessible to all. Austin has been home for many years and we are beyond excited to offer this thrilling, fun and alcohol-free new experience to the community,” Manoukian said.