Sub Zero Ice Cream opened on Louetta Road near Vintage Park on Sept. 15.[/caption]

Sub Zero Ice Cream, a company that achieved acclaim on popular TV show “Shark Tank,” opened Sept. 15 at 10123 Louetta Road, Ste. B400, Houston. The business provides customers with a new way to eat ice cream that involves freezing the dessert in liquid nitrogen.

Customers choose a yogurt and ice cream base, flavors and other add-ons before the mixture is frozen and served. The hand-mixed concoction is then frozen in a 15-second process that company officials said make it creamier and denser.

The ice cream company offers base options that are sugar-free, soy-based and without lactose. The wide range of options includes distinctive flavors, such as cinnamon and thin mint. Company officials said plans are in the works to open locations in Katy, The Woodlands, Pearland, Webster, Sugar Land and Galveston. 385-208-4353. www.subzeroicecream.com

Other impacts in the Cy-Fair area:

NOW OPEN: Fresko Mediterranean Grill opened Sept. 14 at 106 Vintage Park Blvd., Ste. A, Houston. The restaurant offers an extensive menu of salads, including Greek, Mediterranean and cucumber salads. Fresko also sells wraps, kebabs with chicken or beef and an assortment of side dishes. 832-803-5069. www.freskogrill.com

RELOCATION: Mexican restaurant El Jimador relocated down the street from its former location to 12600 Telge Road. Owners built the new restaurant to provide more seating and parking spaces for their growing customer base. Aside from the larger building, everything else about the eatery has been kept the same. El Jimador’s menu includes popular Mexican fare as well as seafood and grilled fajita dinners. 281-256-6948.

NOW OPEN: Villa Roma Italian Ristorante opened where El Jimador was formerly located at 12640 Telge Road, Cypress. Owner and run by Yendy Villa, the restaurant specializes in homemade and freshly prepared lunch and dinner entrees featuring pasta, chicken, veal, steak and seafood. Customer favorites so far include lobster capellini, chicken vesuvio and veal marsala. 281-256-7856. www.villaromafinedining.com