Tom Schoeve knows boardrooms. A business professional for 35 years, The Boardroom Salon For Men franchise owner said he would make sure he was properly groomed before presentations by entering a different boardroom.
Schoeve was a The Boardroom Salon for Men customer before he became involved in the company, he said. He owns salons in his native Allen, Texas, and Bee Cave.
“Before I went into this business I just liked coming for that relaxing day,” he said. “When you’re in front of boards of directors and presenting to clients, the last thing you want to do is be worried about [your appearance].”
Schoeve said most customers are professionals and entrepreneurs.
The business offers hair cuts for men and boys, shaves, hand and foot grooming, massages and coloring services.
Shaving services, with a straight or safety razor, cost $15 to $55. Barbers, as opposed to cosmetologists, are licensed for straight razor shaves.
Schoeve said his salon uses classic, dual-blade safety razors with high-quality blades.
“If you use the really good blades it’s as good a shave as you’re going to get,” he said.
The Benchmark service, the salon’s 45-minute signature service, is available for $55 and includes a consultation; haircut; hand dip; shampoo and conditioning; scalp, hand and face massage; rinse; and styling.
Salon memberships include a year of unlimited haircuts. The Express, a scaled-down version of The Benchmark, is offered for $625 annually. Additional packages are available—from $745 to $1,465 annually—depending on the service.
The Boardroom Salon For Men has two Austin-area locations. The West Lake Hills site is owned by Heather and Bruce Schulz, who founded the company in 2004.
When he opened the Bee Cave salon in 2013, Schoeve said he thought of his target demographic as men between the ages of 35 and 60. Recently that has changed, with younger men taking a greater interest in personal grooming, he said.
“We’re finding that young professionals now know how important it is to look good, how important it is to be well-groomed,” Schoeve said.
12921 Hill Country Blvd., Ste. D2-110, Bee Cave 512-872-2701
3300 Bee Caves Road, Ste. 130, West Lake Hills 512-551-1117
www.boardroomsalon.com Hours: Mon.-Thu. 10 a.m.-8 p.m., Fri. 10 a.m.-7 p.m., Sat. 9 a.m.-5 p.m., Sun. 1-5 p.m.
