Girligirl Boutique is designed to appeal to all women.


The soft pink shop features merchandise that has been hand-picked by owner Kim Strickland. She said she keeps up with the current fashions by visiting fashion shows in New York, Los Angeles, Las Vegas and Dallas, but she relies on her instinct above all else.


“I’ve always had a niche for finding the lines [first and then] they end up becoming huge,” Strickland said. “But my customer usually is in on it a couple of years before everyone else.”


Girligirl is 11 years old this year, and Strickland said she has a loyal customer base ranging from teenage girls to women in their 70s.


Strickland said she is all about making the shopping experience personal. To have an inviting approach to displaying her wares, she uses antique furniture pieces and shelving that looks as if it could be out of a personal closet.


“Our displays are not your typical,” Strickland said. “We like to think outside the box where ... it’s like your girlfriend’s bedroom instead
of a cold, anesthetic-like commercial [store].”


As styles change, so does Strickland’s ever-arriving inventory. She said she has new pieces that come in daily, so her customers can always find something new. And usually as soon as the merchandise she offers starts being picked up by major retailers, such as Nordstroms, Girligirl moves on to something new.


“Once it hits the mass market and ...it’s at The Buckle, in chain stores, then we’ve already moved on,” Strickland said.


Strickland said Girligirl has seen renewed growth since the economy started to improve.


Her shop is slightly out of the way, located on Glade Road instead of Colleyville Boulevard, for example, intentionally.


“I wanted a destination boutique where you [have to find me],” Strickland said.


She said sometimes people who find the boutique on their own mistake the shop for one intended for young girls because of the name.


“My store really is, despite the name, ageless,” Strickland said. “It’s more of a state of mind.”


The store offers designer clothing in sizes ranging from extra small to large, which roughly translates to size 0 to size 12-14. It also offers a range of accessories, jewelry and shoes. The boutique also has some decorations.


At the end of the day Strickland said her goal is to help women stand out and be themselves.


“Fashion is not just superficial,” Strickland said. “It’s about how you feel on the inside and what you’re projecting to the world, and it’s empowerment for women.”