Navidad Farms Pecans

Retailer touts local pecans, gift options



For Navidad Farms Pecans owner Jeanne Roe, October marks the start of pecan-selling season and her busiest time of year.



Roe said customers wait until each fall for so-called "new crop" pecans.



"Rather than going to Costco or getting them in a pinch, [customers] will make a different kind of pie," she said.



Navidad Farms is a store offering a variety of gifts and other food products—jellies, candy, coffee beans, hot sauce, balsamic vinegar and oil, to name a few—but Roe said most customers clamor for the store's pecans by the pound and in gift bags, tins and baskets.



"Pecans are still our focus and always will be," she said.



Navidad Farms' original owners, Dr. Tom Vandivier and his son Tom, grew their own pecans in an orchard near the Navidad River. The business opened in 1989 and included a shelling plant with a small store at the current Navidad Farms location. Roe, who had previously worked as a waitress, joined the company in November 1998. She said she saw the potential to expand the retail side to include more products.



"We were fairly limited on what we had because it was so small, and I could just see a need for a place like this," she said.



Roe bought the store in January 1999 and shifted the focus to retail, transforming the former shelling plant to the store it is today. Her sister, Renee Roe-Berry, is the store's manager.



The company no longer grows its own pecans. For several years, Navidad Farms' pecans have come from three or four Texas growers in cities such as Bastrop, Smithville and San Saba, Roe said.



With a Christmas room and gift room, the store also stocks Texas-themed souvenirs such as mugs, T-shirts, keychains and ornaments.



Navidad Farms also ships products and offers complimentary coffee to shoppers during its busy season, which lasts from October to December, Roe said.



Roe said the best part of her job is getting to know her customers, many of whom love to shop locally and have become her close personal friends throughout the years.



"Our customers bring us baked goods," she said. "They genuinely want us to stay in business."



A few pecan options



Navidad Farms sells pecans in a variety of forms, from shelled pecan halves for $11.95 per pound and chopped pieces for baking at $10.95 per pound to flavored pecans by the pound in tins and gift baskets.



Owner Jeanne Roe said smaller tins cost about $14, and the store's largest gift basket costs about $100. She noted flavored pecans are also available in 4-ounce, 8-ounce and 16-ounce gift bags.



Sweet and savory flavors include:



  • Amaretto chocolate

  • Butterscotch

  • Cajun

  • Chocolate

  • Chocolate toffee

  • Cinnamon

  • Dark chocolate

  • Honey toasted

  • Praline*

  • Sugar-free chocolate

  • White chocolate

  • *Praline-coated pecans feature a butter and brown sugar mixture and are different from pralines.

Source: Navidad Farms Pecans



Navidad Farms Pecans, 9914 W. Hwy. 290, 512-288-1196, www.navidadfarms.com, Twitter: @navidadfarms



Hours: Mon.–Sat. 10 a.m.–5 p.m., Sun. 11 a.m.–5 p.m. (Closed on Thanksgiving and Christmas)

By Kelli Weldon
Kelli joined Community Impact Newspaper as a reporter and has been covering Southwest Austin news since July 2012. She was promoted to editor of the Southwest Austin edition in April 2015. In addition to covering local businesses, neighborhood development, events, transportation and education, she is also the beat reporter covering the Travis County Commissioners Court.


MOST RECENT

For a third consecutive semester, Texas public school districts will not be penalized financially due to declining enrollment and attendance as a result of the ongoing coronavirus pandemic, due to an extension of the hold-harmless guarantee, state leaders announced March 4. (Courtesy Adobe Stock)
Texas leaders ensure financial stability for public school districts through spring semester with hold-harmless extension

The guarantee also ensures that Texas school systems can retain their teachers for the 2020-21 school year for whom they originally budgeted.

Winter Storm Uri caused restaurants across Austin to close due to power outages and unsafe road conditions. (Jack Flagler/Community Impact Newspaper)
Austin Energy GM Jacqueline Sargent resigns from ERCOT's board of directors in wake of winter storms

Sargent's departure follows a trend of resignations from the agency that oversees Texas' power system.

Central Texas Food Bank
Central Texas Food Bank announces distribution sites in March following winter storm

The Central Texas Food Bank is holding food distribution events throughout March for local residents experiencing food insecurity due to the COVID-19 pandemic and lingering effects from damage caused by Winter Storm Uri.

Courtney Manuel (center), I Live Here I Give Here executive director, and and board chair Kathy Smith-Willman (right) stand with Edward B. Burger, St. David's Foundation executive director, during Amplify Austin Day 2020. (Courtesy Trent Lee Photography)
Here's how to support Central Texas nonprofits during ninth annual Amplify Austin Day on March 4-5

The annual 24-hour giving campaign will begin at 6 p.m. on March 4.

People wait in line to receive a vaccine at an Austin Public Health vaccination site. (Nicholas Cicale/Community Impact Newspaper)
Texas offers COVID-19 vaccinations to school, child care workers

Educators, school staff and child care professionals are qualified to receive coronavirus vaccines effective immediately.

In response to Gov. Greg Abbott's March 2 announcement that Texas' statewide mask mandate and COVID-19-related business restrictions will be lifted as of March 10, the Texas Education Agency released updated public health guidance March 3. (Courtesy Adobe Stock)
Updated Texas Education Agency guidance allows individual school boards to determine mask policies

"Under this updated guidance, a public school system's current practices on masks may continue unchanged. Local school boards have full authority to determine their local mask policy," the release reads.

H-E-B will continue to require employees to wear face masks until further notice. (Nicholas Cicale/Community Impact Newspaper)
H-E-B to require employees, ask customers to be masked despite upcoming expiration of governor's mandate

H-E-B officials announced their employees and vendors would still be required to be masked while on the job, and customers would be encouraged to wear masks while in stores.

Photo of DSISD headquarters
See the latest school zone options under consideration for Dripping Springs ISD

Adjustments between February and March included making students from The Views at Belterra community eligible to attend Rooster Springs Elementary School.

Snapology is hosting camps in person this summer. (Courtesy Snapology)
2021 Southwest Austin and Dripping Springs summer camp guide: 37 options including virtual and in-person offerings

Our list of camps happening in Austin and Dripping Springs this summer includes options focusing on academics, arts, sports and language.Our list of camps happening in Austin this summer includes options focusing on academics, arts, sports and language.

Photo from inside a movie theater
Alamo Drafthouse files for bankruptcy, closes theaters in downtown Austin and New Braunfels

Most theaters will remain open under an asset purchase agreement to the company's senior lending partners.

Jeanne Cooper (left) and Melissa Greenwell opened C'est Chic in 2009. (Nicholas Cicale/Community Impact Newspaper)
Gift shop C'est Chic has been a presence in the Southwest Austin community for more than a decade

C'est Chic owners Melissa Greenwell and Jeanne Cooper met in 1995, when both their children attended Kiker Elementary School, and opened the store in 2009.

Winter Storm Uri ice
Winter storm closures deepen financial woes for Austin’s pandemic-battered restaurant scene

Some restaurants in Austin lost thousands of dollars in lost business due to business closures during Winter Storm Uri.