For Ursula Overdiek, picture framing is about more than a print on a wall. Each piece that passes through her Cedar Park framing gallery serves as an art installation and a window into the customer's memory. "Mostly what I frame is collectibles, things that help people remember a moment in time. What they collect, what they found, what they bring from travels—it's all on the wall," Overdiek said. "You don't have to go to a big-box store and buy premade art. With framing, you can tell your own original story." Overdiek opened Hang Ups on South Bell Boulevard in February 2013 after operating a store in Lakeway with the same name from 2000–09. "In 2009, because of the economy, [Hang Ups] had to shut down like basically 50 percent of the industry," Overdiek said. "In between I had survival jobs, and I thought, 'I've been living in Cedar Park since 1998. Why not open here?'" A native of Germany, Overdiek worked as an art and biology teacher before retraining in the business and computer science fields, which led to her working in the United States. As a computer mainframe operator, Overdiek resolved Y2K issues until 2000 and then returned to a more artistic career, she said. Overdiek has framed a variety of pieces, including tapestries, vintage golf clubs, original paintings and children's drawings. She said she regularly attends trade shows and trains in new framing techniques. "Most of what I'm framing here has little financial value but emotional value, and that's more important. I have to listen to what the customer sees in the piece, and frame first for the art, then the customer's interpretation of the art and third for home decor," she said. "If a piece of art is framed well, it doesn't matter if it's a contemporary piece hanging next to an 18th century silver piece. If the design itself is good, it will always be good."