Restaurant smokes the competition
Michael and Asenette Hernandez were tired of working in the corporate world, so they decided to become their own bosses and "get the steak and not the crumbs," as Michael put it.
In 2007, the duo bought Woody's Bar-B-Que, named for the pitmaster who ran a restaurant there from the 1980s to the early 2000s. Michael tinkered with the recipes, and Asenette handled the customers and bookkeeping.
The business started gaining momentum, but the barbecue machine ground to a halt early on because of the recession. Things began picking up again, but the business was forced to change its name to Hays Co. Bar-B-Que & Catering because of a trademark issue.
"Good things come in disguise at times," Michael said. "We had to spend several thousand dollars to change our shirts, our wrap on our vehicles, our menus, our website and our signage, but the outcome was that we were able to get a fresh name."














