The first Texas location of a new boutique pet store, Unleashed, opened July 12 in Round Rock and celebrated with a grand opening.

The pet super store Petco opened the Unleashed chain in the hopes of better serving their customers' needs. Unleashed offers the atmosphere of a local neighborhood pet shop with the expertise and services of a large store.

The Round Rock location offers many services to cater to pets.

"We have the self wash where we provide shampoo, towels, driers the customers do the wash and we do the cleanup. We also do dog training that might be our biggest service. We provide adoption [services] on weekends and we're looking forward to adding vaccination services," said Kenny Geisler, the market manager for Texas and the leader of operations at the Round Rock location.

Nutrition is also a focus at Unleashed. The store offers a wide selection of brands and types of pet food including raw, all natural, dehydrated and organic. Sweet snacks like cookies and ice cream are available for pets as well. To celebrate a pet's birthday, cake can even be ordered.

"We have ice cream socials where dogs can come in and get a free cup of ice cream. It's a great way to beat the heat," said Geisler.

Unleashed is holding a grand opening celebration the weekend of July 12–14. The celebration will include free dog treats, free doggie ice cream from 11a.m.–3p.m., and free dog food. There will be many giveaways and discounts for owners as well.

The Round Rock Unleashed is located at 3750 Gattis School Road in the Shops at Forest Commons. Geisler explained that there are plans for many new Unleashed locations to open in Texas.

For more information about Unleashed, contact the store at 512-716-1042 or visit their web site https://unleashedby.petco.com/index.aspx.