The Internet is only as useful as each user makes it, but a new website developed by two Cedar Park brothers aims to simplify that search process.

After more than a year of development and testing, startup website officially went live May 31. Duo Ken and Justin Jackson worked to help make the project a reality, and they both agree their website helps clean up the Internet for those who need it most.

The "one-stop shop" pulls business information from social media outlets and coupon websites so users do not have to browse site to site. Users can also easily access directions and contact information automatically, and owners can modify their business listings with additional information.

"While working with small businesses, we learned the Net is becoming a busy, cluttered place," Ken said. "And it's becoming even easier for that space to get more and more noisy, so it's our goal to help businesses get discovered online."

The Cedar Park residents have traveled to conferences in San Francisco and New York City so far this year to showcase their business search engine. The feedback proved productive, Ken said, with many fellow developers asking how this idea has not already been realized.

"If we weren't going to do it, somebody else would," Ken said.

The idea caters to businesses and professionals, who are likely to embrace the website after seeing others participate, Justin said.

"Bliips is clearly for consumers, and that's the reason businesses will like it—because consumers like it," he said. "We're creating a service people will want to use—that people already use, just now it's at one location."

"The site becomes more useful as time goes on," Ken said.

Feedback so far has been favorable, Jim said, especially because Bliips pulls its data from familiar websites that users already know and appreciate.

"And we'll continually evolve the product with the market," Justin said.

By Joe Lanane
Joe Lanane’s career is rooted in community journalism, having worked for a variety of Midwest-area publications before landing south of the Mason-Dixon line in 2011 as the Stillwater News-Press news editor. He arrived at Community Impact Newspaper in 2012, gaining experience as editor of the company’s second-oldest publication in Leander/Cedar Park. He eventually became Central Austin editor, covering City Hall and the urban core of the city. Lanane leveraged that experience to become Austin managing editor in 2016. He managed eight Central Texas editions from Georgetown to San Marcos. Working from company headquarters, Lanane also became heavily involved in enacting corporate-wide editorial improvements. In 2017, Lanane was promoted to executive editor, overseeing editorial operations throughout the company. The Illinois native received his bachelor’s degree from Western Illinois University and his journalism master’s degree from Ball State University.