The Gypsy Butterfly

Trendy boutique has stood the test of time

Paige's Gypsy Butterfly, a boutique clothing store in Colleyville, has gone through several changes in its 17 years of operation.

But despite the changes, which includes relocating at least three times, owner Paige Floyd has managed to maintain the boutique's familiar trademark: providing high-quality fashion.

"Being one of a kind has always been our motto," Floyd said. "We always tell our customers that when they walk into our store, they're walking into uniqueness."

The Gypsy Butterfly, formerly known as Paige's, was the product of Floyd and her mother deciding to open their own boutique shop in the mid-90s. So much of a business' success depends on whether the community will accept what it has to offer, she said, but for Paige's, timing was everything.

"When we moved here, there was nothing around," she said. "There were no shopping centers or any kind of clothing stores. That really helped put us on the map because there was no competition."

Floyd, a Texas Christian University marketing graduate, said she always had an eye and a flare for fashion and that running a boutique has always been her true passion.

Today the shop features distinctive jewelry and handbags, an assortment of gift items, and rack upon rack of mostly soft-hued, trendy clothing pieces with a mix of Western flair.

Fort Worth resident Shannon Mayo said she has been a fan of the store for at least six or seven years. She tries to visit the store about every other month to keep up with the latest trends.

"I love this store," she said. "They have some of the best items for all ages. The clothes are tasteful and high quality."

After a few years, Floyd's mother left the business to her to manage. Now Floyd's 16-year-old daughter is beginning to help out at the store regularly.

"It's kind of neat because three generations of women in our family have worked in the store," Floyd said.

Through the years, Floyd said, the changing economic climate has forced her to adapt. She's even tried branching out into different product lines, at one point selling home dcor.

But through all the changes over 17 years, she has managed to keep the store's atmosphere the same and attracted a loyal following.

"A lot of my customers have been here since the beginning," she said. "We've had to reinvent ourselves a few times, but I think the one thing people can expect from our store is that they'll always be surprised. We try to sell things you can't find anywhere else around here."

Gypsy Butterfly (Formerly Paige's), 99 Cheek Sparger Road, 817-485-4805, facebook.com/paigesgypsybutterfly



MOST RECENT

Rendering of a building
Southlake's upcoming municipal service center to house several city departments

Once the city of Southlake breaks ground on this this project, it should take around two years to complete the new municipal service center.

Renderings of the conceptual tower were shown depicting a roughly 100-foot tower, but the intent is to build a smaller tower. A total of $2.43 million was given as an estimated cost for a 100-foot gravity tower, but presenters said the cost would scale down with a smaller tower. (Courtesy city of Frisco)
CI NATION ROUNDUP: Early concept for Frisco’s Northwest Community Park includes biking tower for ‘gravity riding’; Perky Beans Cafe now open in Leander, and more top news

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 20.

Drone-based delivery company Wing, a subsidiary of Alphabet, announced on Oct. 20 a partnership with Walgreens to bring the unconventional delivery model to densely populated metropolitan areas in the country. (Courtesy Wing)
Delivery drones will soon be flying around Frisco; Dutch Bros Coffee coming to Grapevine and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

Dutch Bros Coffee is known for its cold brews, iced coffees, frozen drinks and lemonades. (Courtesy Dutch Bros Coffee)
Oregon-based Dutch Bros Coffee coming to Grapevine

Dutch Bros Coffee is a coffee chain known for its cold brews, iced coffees, frozen drinks and lemonades.

Sonic Drive-In will open a location on Ira E. Woods in Grapevine. (Courtesy Adobe Stock)
Fourth Sonic location coming soon to Grapevine

Grapevine City Council and Planning and Zoning approved a permit during a joint meeting for Sonic to open another location in the city.

The facility would serve as an alternative for local law enforcement officers who encounter people experiencing mental illness or a mental health episode. Oftentimes, officers end up charging such people with low-level offenses. (Courtesy Adobe Stock)
Tarrant County approves operations agreement for mental health jail diversion center

County documents also confirm that the facility will be located at 812 W. Morphy St. in Fort Worth.

Collin College's baccalaureate nursing classes are held at the Cary A. Israel Health Sciences Center in McKinney. (Brooklynn Cooper/Community Impact Newspaper)
Collin College, Tarrant County College sign agreement to streamline bachelor's degree in nursing

The agreement was signed to address the need for highly qualified nurses in Texas, a news release said.

Want to know more about new businesses coming to the Katy area? Below you can find details on the five latest commercial projects filed in Katy. (Courtesy Canva)
CI NATION ROUNDUP: Read the latest top news about restaurants, businesses and other commercial projects that are coming soon or now open

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 19.

Twisted Root Burger Co. plans to open in the space formerly occupied by Hub Streat in Plano. (Courtesy Twisted Root Burger Co.)
Twisted Root Burger Co. coming to Plano; Chick-fil-A to open Oct. 21 in McKinney and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

The Now Massage offers high-quality, affordable massage services. (Courtesy the Now Massage)
The Now Massage boutique opens in Southlake

The franchise's newest location in Dallas-Fort Worth, The Now Massage offers high-quality, affordable massage services.

The Baker Firm Fidelity National Title Southlake office is building a new site for their office. (Courtesy of the Baker Firm Fidelity National Title)
The Baker Firm Fidelity National Title to relocate to new Southlake building next year

The Baker Firm Fidelity National Title will be relocating to a new building on Southlake Boulevard.

The new H-E-B store is located on Ronald Reagan Boulevard in north Leander. (Taylor Girtman/Community Impact Newspaper)
CI NATION ROUNDUP: New H-E-B in Leander opening soon; Texas Supreme Court grants rehearing for high-speed rail eminent domain case and more top news

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 18.