Beanitos

Healthy Austin snacks

When Doug Foreman, CEO of Beanitos Inc., decided to dip into the chip industry, he decided to do things a little differently.

Spending the majority of his life in the food industry, Foreman was determined to make a chip that was both filling and healthy, which led him to create Beanitos.

Toiling in his kitchen for two years looking for a new twist on the chip, Doug took notice of the glycemic index, which is a ranking of carbohydrates on a scale of 0 to 100 according to the extent to which they raise blood sugar levels after eating, according to the American Diabetes Association.

"There is a lot more awareness of food and where it comes from and what it does to you," Foreman said.

It is this awareness that has helped the Austin-based business dip into the market, but Foreman is still battling preconceived notions.

"If I blindfold you and give you our black bean chips and a corn chip and ask you to eat some guacamole, ours will come out on top every single time because it has flavor people aren't even used to," Foreman said.

"I recently met with an investor who asked me, 'What will my kids think about it?' We had a cheese flavor at the time that we were working on, and I told him the kids in our neighborhood said they taste just like Doritos. About two weeks later we met again with this same investor and he brought his kids and his wife along and we were just meeting, and he was letting the kids try it, and he turned to them and said, 'So kids, what do you think about the chips?' And they said, 'These taste just like Doritos.'"

Foreman's goal is to have people not feel as if they made a trade-off, giving up taste with the idea that they have to eat his chip because it is a healthier alternative, he said.

"You have to change the mindset of people," Foreman said. "People will say they have seen the chips around, then they try it and are like 'Wow.'"

Changing minds is still something Foreman strives to do, but creating a category helped the company get on store shelves.

"Everything starts as an idea and goes into my kitchen," Foreman said. "If I was going to make a corn chip, I could call up hundreds of food scientists, but when you change up the ingredient they all go, 'I don't know, but you should try that and see if it works.' It's kind of like inventing the lightbulb. It's a lot of trial and error."

With chip in hand, Beanitos and Foreman knew what they were up against.

"With [Beanitos] we went, 'OK, there are corn chips, potato chips and no bean chips,'" Foreman said. "We create the category, and as it becomes more popular, more people jump into it."

Foreman says that Beanitos' popularity is on the rise, referencing a number of emails from customers about how the chip has helped them.

"You have created something that is touching people's lives and helping them. I think that recently another milestone for us was being on '[The] Dr. Oz [Show],'" Foreman said.

Foreman hinted at a number of ways the company can go in the future, including bringing production of the bean chip back to Central Texas from Southern California.

As far as potential new flavors, the company plays it close to the vest, but according to Foreman, new ones are in the works along with bean-based products to compliment it's chips.

Beanitos Inc., 3006 Bee Caves Road, Ste. A-315, Austin, 609-8017, www.beanitos.com



MOST RECENT

Trustee Lynn Boswell speaks at an Oct. 14 information session of the Austin ISD board of trustees. (Maggie Quinlan/Community Impact Newspaper)
Austin ISD seeks firm to help redistricting process

As districts within AISD are redrawn, the board of trustees will get legal assistance from a firm it has not yet chosen.

The amended version of the planned development unit will now go to the Austin Planning Commission for review. (Rendering courtesy Austin Environmental Commission)
CI NATION ROUNDUP: Austin commission OKs development plan near Lady Bird Lake; shopping center coming to Porter and more top news

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 15.

Kyle Center Street Trick-or-Treat will be held Oct. 23. (Courtesy city of Kyle)
20 fall activities to do across Central Texas; Grand Donuts coming to Georgetown and more top area news

Read the top business and community news from the past week from the Central Texas area.

Early voting starts Oct. 18. (Courtesy Adobe Stock)
Travis County early voting begins Oct. 18

There are 27 polling locations throughout the county.

The Smoking Joint is now open under the umbrella of Click Click Chew virtual food hall in Cypress. (Courtesy Kirsten Gilliam)
CI NATION ROUNDUP: More restaurant, retail space could be coming to north Frisco development; Locatelli’s owners launch virtual food hall in Cypress, and more top news

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 14.

Photo of a child receiving a shot
Austin Public Health prepares for possible expansion of COVID-19 vaccine to younger kids

The Food and Drug Administration is scheduled to consider authorizing Pfizer's vaccine for use in children ages 5-11 later this month.

A rendering is shown of a flexible space inside Panther Creek High School, which includes learning stairs and a collaboration board. The school's attendance zones are drawn to pull from Lone Star and Memorial high schools. (Courtesy Corgan)
CI NATION ROUNDUP: Frisco ISD proposes attendance zone modifications; concerns are voiced over Grogan's Mill Village Center vacancies, plus more top stories

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 13.

City Council heard the results of Austin's first-ever quality of life report for the city's LGBTQ community Oct. 12. (Ben Thompson/Community Impact Newspaper)
Study: Safety, health, housing remain top concerns of Austin's 'vibrant' LGBTQ community

City Council heard a briefing on the first-ever quality-of-life survey of the Austin-area LGBTQ community Oct. 12.

Grand Donuts is opening soon in Georgetown. (Brittany Andes/Community Impact Newspaper)
Grand Donuts coming to Georgetown; new businesses open in Central Austin and more area news

Read the latest business and community news from the Central Texas area.

Passengers wait in a security checkpoint line at the Austin-Bergstrom International Airport. The three existing checkpoints would receive machine upgrades but would remain largely unchanged. (Benton Graham/Community Impact Newspaper)
Austin-Bergstrom International Airport moves one step closer to adding fourth security checkpoint at main terminal

The airport had its fourth busiest day ever on Oct. 8, which officials attribute in part to the Austin City Limits Music Festival and the University of Texas versus the University of Oklahoma football game.

Arranging financing of infrastructure improvements has pushed back The Backyard construction to early 2022. (Rendering courtesy JPD Backyard Finance)
Bee Cave to hold October public hearing on The Backyard property assessments

In other action, Bee Cave council members voted to fund effort to bring Special Olympics to Lake Travis area.