Ask the editor: What are impacts and how do we find them?

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I often hear from readers and sources that their favorite section of the paper is the Impacts, where we list new businesses, future openings, anniversaries, expansions, closings and more.

The section is a valuable resource to readers that merits the many hours it takes to compile the listings each month. Sometimes we learn about Impacts through press releases, but often the information is uncovered during regular market drives while scouring for “Coming soon” signs—prompting us to ask construction workers what they are building.

Once we confirm the name of the business, its address, the phone number and other information, we publish it online, and most of them also make it into our print edition. Since we have several businesses opening, coming soon or closing, Impacts are intended to be short and not in a long-story format.

If you would like us to consider a local business as an Impact, we want to hear from you. Email rnelson@communityimpact.com.

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Rachel Nelson
Rachel Nelson is editor of the New Braunfels edition of Community Impact Newspaper. She covers local business, new development, city and county government, health care, education and transportation. Rachel relocated to Central Texas from Amarillo in 2009 and is a graduate of Texas State University's School of Journalism and Mass Communication.
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