Former theater home to upscale Myron’s Prime Steakhouse


Steve Francoviak and his wife, Jenny, met at Myron’s Prime Steakhouse 16 years ago. Jenny’s family had just opened the restaurant, and Steve was hired as the bartender.

Today, Steve and Jenny manage the restaurant together, and Steve said they love every minute of it.

The building began as a movie theater called the Palace Theatre in downtown New Braunfels in 1924. When the Brauntex and Seekatz Opera House became more popular, the Palace Theatre closed and became a cafe in 1932.

Jenny’s father, Myron “Bill” Been, opened a steakhouse at the location in 2003.

Been had worked at multiple steakhouses since college and moved from Dallas to San Antonio to manage a restaurant there. Once he was living in the San Antonio area, it was not long before he found New Braunfels and fell in love with the city.

Been knew he wanted to open his own steakhouse eventually, and he had discussed plans with friends and colleagues for years prior. He considered many different locations, and opened one in San Antonio. When the opportunity came to open the restaurant in downtown New Braunfels, Been went for it.

Steve said people would often drive from out of town just to eat at Myron’s, so they decided to open a second location in San Antonio in August 2011.

The couple said they attribute the restaurant’s success to a family atmosphere and amazing customer service.

“We’ll go out of our way to make things right,” Steve said. “We’ve always stayed by that.”

The restaurant has special events throughout the year, including a spirits dinner on the second or third Thursday of the month and a wine dinner on the last Thursday of the month. The restaurant also offers regular daily specials, usually consisting of a soup du jour, a chef-selected fish entree and a steak that is not regularly offered on the menu.

Myron’s Steakhouse
136 N. Castell Ave., New Braunfels
Hours: Sun.-Thu. 5-9:30 p.m., Fri.-Sat. 5-10:30 p.m. The bar opens at 4 p.m.

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