Demand for luxury senior living communities rises

Larkspur at Twin Creeks in Allen provides a glimpse into what the aesthetic of a planned senior community in New Braunfels could be like.

Larkspur at Twin Creeks in Allen provides a glimpse into what the aesthetic of a planned senior community in New Braunfels could be like.

Image description
Senior stats
Image description
Living in the lap of luxury
As the baby boomer generation enters its golden years, developers say more of them are opting for a lifestyle that includes all the bells and whistles.

In New Braunfels, two amenity-rich senior-living communities are planned.

Earlier this year, Blake Management Group announced it plans to break ground on a 93,000-square-foot upscale senior assisted-living facility, The Blake at New Braunfels, that will be its first in Texas. Currently, Blake manages 22 similar properties in seven other states.

“Our communities look more like high-end resorts,” said Scott Hames, vice president of sales and marketing of Blake Management Group. “We take food and care and resident activities to a higher level.”

Just a few blocks away, Drever Capital Management is planning for an age-restricted 55-and-older senior-living community called Larkspur at Creekside.

Drever Capital Management co-owner Noah Drever said his company chose to build its third Texas property in New Braunfels because it is the fastest-growing submarket in the state.

“We go to cities that are growing that people want to live in,” Drever said.

Larkspur at Creekside will be located in the Town Center at Creekside master-planned community in New Braunfels. Ashley Strickland, vice president of NewQuest Properties, which is developing Town Center at Creekside, said Larkspur at Creekside will open in early 2021 or earlier.

“We’re trying to build for the demand, and we think [Larkspur at Creekside] is a great complement to our project,” Strickland said

A growing trend


The Kissing Tree is an existing luxury 55-and-older age-restricted community located on Hunter Road between San Marcos and New Braunfels. Offering amenities such as an 18-hole golf course and hiking trails, the development promotes an active lifestyle.

“The [baby] boomers want to live around their own peers,” Kissing Tree General Manager Scott Turner said. “It’s a stage of their life when they’ve given so much for so long, and now they’re ready to start this phase of their life.”

At Kissing Tree, residents buy homes ranging from $300,000-$1 million, Turner said. This year, the development plans to add 130-150 new homes with an ultimate build-out of 2,500-3,000 homes.

According to Iggy Koro, more luxury senior-living communities are being developed in the U.S. each year. Koro is the CEO of SeniorGuidance.org, a website that provides comprehensive resources on various senior-living options.

“As people live longer, they are able to accumulate greater wealth to allow for luxury senior living,” Koro said. “More and more communities are being developed with luxury features and amenities to account for the increased demand in luxurious retirement living.”

Senior-living developments are also attractive because they eliminate the burdens of homeownership, Koro said. The proximity of the living quarters also provides a feeling of belonging.

“We give them a sense of community and essentially a new lease on life,” Drever said. “There’s peers, an active dating scene.”

Meeting medical needs


Although located in close proximity to one another, officials at The Blake at New Braunfels and Larkspur at Creekside said they are not competitors because each offers a different niche.

The Blake at New Braunfels will be fully equipped to handle the medical complexities involved with senior care, such as medication management and memory care, Hames said. Although a licensed nurse will be available at all times, he or she will not wear scrubs.

“We do it with a hospitality feel, so you don’t look like you’re in an institution,” Hames said. “You feel like you’re in a Ritz Carlton.”

While Larkspur will not offer high-acuity medical services, its focus is to provide a senior wellness community that promotes an active lifestyle.

Strickland said Larkspur is at an advantage, however, because the property sits next to Resolute Health Hospital, and convenient access to medical care is appealing to potential tenants.

The cost of luxury living


Hames said residents at The Blake at New Braunfels can expect to spend anywhere from the low $4,000s to low $5,000s per month to reside at the development. He pointed out that all services are included with the monthly cost rather than having to pay for them a la carte.

Koro said the cost of living at The Blake is relatively standard across the board.

“Four thousand is about the nationwide average for assisted living in 2018, so The Blake is priced reasonably,” Koro said. “It is slightly above the Texas average of roughly $3,800 per month for assisted living.”

At Larkspur, Drever said residents can expect to pay a monthly rent of around $1,400-$2,200.

“The most important thing Larkspur does is we provide resort-style living at comfortable rates,” he said. “… Sometimes when you say ‘affordable’ people make the assumption that it’s cheap. [At Larkspur] you get a big bang for your buck.”
By Rachel Nelson
Rachel Nelson is editor of the New Braunfels edition of Community Impact Newspaper. She covers local business, new development, city and county government, health care, education and transportation. Rachel relocated to Central Texas from Amarillo in 2009 and is a graduate of Texas State University's School of Journalism and Mass Communication.


MOST RECENT

The annual Dia de los Muertos celebration will take place in downtown. (Courtesy Mikie Farias Photography)
Street closures to know for New Braunfels' Dia De Los Muertos festival taking place tomorrow, Oct. 23

Dia De Los Muertos to take place tomorrow and these streets will be closed off to traffic beginning at 6 a.m.

Fitness studio Body20 is coming soon to Bee Cave's Hill Country Galleria. (Courtesy Giant Noise Public Relations)
New fitness studio, candy pop-up shop coming to Hill Country Galleria

A new candy pop-up shop and fitness studio are coming to Bee Cave's Hill Country Galleria.

Gruene Hall will be the backdrop of a new Scotty McCreery music video. (Community Impact Newspaper staff)
New Braunfels’ Gruene Hall set as backdrop for upcoming music video

Country musician Scotty McCreery shot the video in historic Gruene Hall as an homage to George Strait.

Amazon is hiring for thousands of seasonal jobs statewide across its operations department. (Courtesy Amazon)
Amazon hiring for thousands of seasonal jobs throughout Texas

It is that time of year when people look for seasonal jobs as the holidays approach. Amazon aims to meet that demand by hiring for thousands of seasonal positions throughout Texas.

The first-ever Williamson County Fair and Rodeo opens its gates to guests Oct. 21 with live music, carnival rides, food vendors, rodeo events and more. (Courtesy Pexels)
CI NATION ROUNDUP: Inaugural Williamson County Fair and Rodeo underway; delivery drones coming to Friso and more top news

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 22.

The bridge will serve as a secondary access point to Town Creek. (Eric Weilbacher/Community Impact Newspaper)
New bridge connecting Town Creek to downtown New Braunfels opening soon

The bridge will serve as a secondary access point to Town Creek.

Taco Palenque is now open as drive-thru only in Round Rock. (Brooke Sjoberg/Community Impact Newspaper)
CI NATION ROUNDUP: Taco Palenque opens in Round Rock; Plano ISD considering two draft calendars for 2022-23 school year and more top news

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 21.

A calculator created by the Rocky Mountain Institute looks at the environmental impact of TxDOT's proposed designs for I-35 in Central Austin, one of the most congested roadways in the country. (Benton Graham/Community Impact Newspaper)
Nonprofit's tool says TxDOT I-35 expansion proposals would have profound environmental consequences

The tool says that the proposal would create between 255 and 382 million additional vehicle miles traveled per year.

Guests can shop local businesses, enjoy food trucks and hear live music on Oct. 21. (Courtesy The Landmark)
The Landmark to host fall vendor fair in New Braunfels

Guests can shop local businesses, enjoy food trucks and hear live music on Oct. 21.

Renderings of the conceptual tower were shown depicting a roughly 100-foot tower, but the intent is to build a smaller tower. A total of $2.43 million was given as an estimated cost for a 100-foot gravity tower, but presenters said the cost would scale down with a smaller tower. (Courtesy city of Frisco)
CI NATION ROUNDUP: Early concept for Frisco’s Northwest Community Park includes biking tower for ‘gravity riding’; Perky Beans Cafe now open in Leander, and more top news

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 20.

The grant funding will be used to expand access to parts of the park that were not previously used as public space. (Courtesy New Braunfels Parks and Recreation Department)
New Braunfels’ Fischer Park selected as winner of Niagara Perk Your Park contest

The park will receive funding for several renovation and conservation efforts aimed at expanding public access to the park.