Gruene Outfitters focused on giving back and keeping things local to New Braunfels

Gruene Outfitters, at 1629 Hunter Road, New Braunfels, is one of many businesses that comprise the Gruene Historic District. (Lauren Canterberry/Community Impact Newspaper)
Gruene Outfitters, at 1629 Hunter Road, New Braunfels, is one of many businesses that comprise the Gruene Historic District. (Lauren Canterberry/Community Impact Newspaper)

Gruene Outfitters, at 1629 Hunter Road, New Braunfels, is one of many businesses that comprise the Gruene Historic District. (Lauren Canterberry/Community Impact Newspaper)

Image description
Tiffany Yeates has owned and operated Gruene Outfitters in New Braunfels since 2006. (Lauren Canterberry/Community Impact Newspaper)
For Tiffany Yeates, owning and operating Gruene Outfitters blends her love of the outdoors with her passion for the local community.

“I always grew up real outdoorsy, hunting and fishing,” Yeates said. Yeates has been a part of the business since 2000.

In 1989, former owner Ray Box started Gruene Outfitters with one rack of Patagonia clothing and a boat-building operation in the building that once housed Gruene Brother’s Garage.

Box hired Yeates while she was a student at Texas State University, then named Southwest Texas State University, and encouraged her to learn about every facet of the business.

When Box decided to sell the business in 2006, Yeates bought it without hesitation. “I knew how to do it all,” Yeates said, “so taking it on was nothing outside of the financial burden.”


Since then, Yeates has grown the business to include more brands, and she expanded the fly shop to offer gear that is especially curated for fishing in the Texas Hill Country.

“The beauty of us here is that we’re just focused on this river,” Yeates said. “Serving the local customer is what we’re all about.”

It was this desire to better serve the local community that led Yeates to open The Pomegranate in 2016, Gruene Outfitters’ sister store located next door in an original Gruene home. The business offers women’s and children’s goods from both local and nonlocal companies.

“We do go out of our way to find things that you can’t find online,” Yeates said. “We will track it down until we have it in the store.”

Yeates and her team focus on finding brands, such as Patagonia and Yeti, as well as local providers that have a larger impact on their communities and the planet.

In the coming years, Yeates said she hopes to become more involved in the community through fishing lessons and nonprofit partnerships.

“As long as you are giving away, you are blessed,” she said. “And we have been really blessed here with this little town and the locals.”

Gruene Outfitters

1629 Hunter Road, New Braunfels

830-625-4440

www.grueneoutfitters.com

Hours: Sun.-Thu. 10 a.m.-6 p.m.,Fri.-Sat. 10 a.m.-7 p.m.
SHARE THIS STORY


MOST RECENT

New Braunfels Utilities
New Braunfels Utilities works with city to decide future of downtown office buildings

New Braunfels and NBU aim to preserve downtown buildings' historic character after sale and relocation

Both roads will be closed for NBU projects. (Courtesy Fotolia)
Road closures scheduled to begin Jan. 20

Lakeview Boulevard and Drawbridge Trail will be closed for NBU projects.

Texas oil and gas industry could see a major slowdown in 2020

The oil and natural gas industry paid a record-setting $16.3 billion in taxes and royalties to local governments and the state in 2019, the Texas Oil and Gas Association announced Tuesday.

New Braunfels has announced Martin Luther King Jr. Day holiday hours. (Ian Pribanic/Community Impact Newspaper)
City of New Braunfels announces Martin Luther King Jr. Day holiday hours

In observance of Martin Luther King Jr. Day, city of New Braunfels offices will be closed or have adjusted hours.

Gypsy Waltz Hot Yoga Studio celebrates 1-year anniversary with new expansion

Gypsy Waltz Hot Yoga Studio is celebrating a year in business in January by expanding its floor space to …

River Crest Family Dental will relocate in January. (Courtesy Fotolia)
River Crest Family Dental relocating this month

River Crest Family Dental is relocating to 3029 Independence Drive, Ste. 100, New Braunfels, this January. …

The Retreat at Creekside coming to New Braunfels in December 2020

A 281-unit apartment complex, The Retreat at Creekside , is planned to open in December 2020 near Creekside …

Lariat Springs retreat and conference center coming soon to New Braunfels

A new retreat destination and luxury conference center, Lariat Springs , is scheduled to open in March near …

The construction on California Boulevard is expected to last six months. (Courtesy Fotolia)
California Boulevard improvements underway

The work, which began the week of Jan. 6, will include pot base repairs; mill and overlay; sidewalk construction and ADA ramp installations.

Clouds roll into Travis County ahead of rain on Jan. 10. (Nicholas Cicale/Community Impact Newspaper)
Update: Flood advisories and severe thunderstorm watches in effect as storms enter Central Texas

The Greater Austin area, from Georgetown and parts further north running south past Dripping Springs, is under a severe weather alert as a storm set to hit later this afternoon is predicted by weather officials to carry damaging effects.

NBU's main office has been located on the Main Plaza since 1942. (Courtesy Ian Pribanic/Community Impact Newspaper)
NBU announces plans to relocate from current facility

NBU's main office has been located on the Main Plaza since 1942.

Courtesy New Braunfels Candle Co.
7 locally-owned shops to check out

New Braunfels is home to a variety of locally owned businesses that offer food, antiques and other goods.

Back to top