Several new businesses have opened or are coming soon to the New Braunfels area. From martial arts instruction to new caffeine selections, here is a breakdown of some of those establishments.


The Austin-based martial arts studio Academy of Western Martial Arts expanded into New Braunfels in February and now occupies a space inside the fitness facility known as Sporthalle NB, located at 1153 N. Academy Ave., New Braunfels. The AWMA New Braunfels location is now offering classes in mixed weaponry, including swords in one hand and two hands. 703-634-3271.

2 A second New Braunfels QuikTrip located at 3116 W. San Antonio St., New Braunfels opened in January. The gas station and convenience store chain has more than 800 locations throughout the United States and opened its first New Braunfels location in August 2020. 210-332-4025.

3 On The Grind Coffee opened its fourth New Braunfels location at 602 S. Walnut Ave., New Braunfels on Jan. 29. The coffee shop operates six drive-thru coffee stands in Central Texas and specializes in espresso drinks, pastries, Italian sodas and flavored energy drinks. 830-310-1776.


A new Starbucks location is slated to open in New Braunfels in fall 2021 and will be the city’s first drive-thru location of the franchise. The shop will be located at 2720 Loop 337, New Braunfels, within the New Braunfels Crossing shopping center that is under construction. Once open, the coffee shop will seek to employ 35-49 employees, according to the spokesperson.

5 Two Rivers Running, a retail store centered on running that serves New Braunfels, is planning to open sometime in April. The store will be located at 564 Comal Ave., New Braunfels, and will provide footwear, apparel, and accessories for runners and walkers. Information from the company states it will also offer training and coaching programs. 830-660-6820.

6 In April, Ron Snider, the owner of Krause’s Cafe, and his business partners, Frederick Heimer and Michael Meyer, plan to open the Farmers Public Market on the grounds of the existing Producers Co-op, located at 210 S. Castell Ave., New Braunfels. According to Snider, the outdoor market will be registered with the Department of Agriculture as a Certified Texas Market and will be a member of the Go Texan program. Snider and his partners plan to expand the market into the existing co-op building in the coming months. 830-625-2381.

7 A new 7-Eleven location is under construction at 2505 I-35, New Braunfels at the corner of I-35 and Schmidt Avenue in New Braunfels and is expected to open in June. The new convenience store will include a taqueria and gas pumps and will be the sixth franchise location in the city. 800-255-0711.

8 Pearl-E-White Haus, a teeth-whitening bar, will open at 176 E. Faust St., New Braunfels, in March. Hygienists at the establishment will provide teeth-whitening services in the office, and the business will also offer at-home whitening options. 830-542-9577.