Cedar Park council votes on new shopping center incentives

On Nov. 12, Cedar Park City Council approved incentives for a new shopping center that could include retail and restaurants southwest of the intersection of Toll 183A and New Hope Drive.

The Parke, which will be anchored by Whole Foods 365, could open in 2017 and include 300,000 square feet of new commercial space on vacant land north of At Home in the Town Center plaza and south of the Cedar Park Center, according to city documents.

The project would cost at least $50 million, representatives from landowner Endeavor Real Estate Group said.

At an Oct. 8 City Council meeting, Charlie Northington, Endeavor Real Estate Group managing principal, said the center will bring retail that is "unique" to Cedar Park and Central Texas. Endeavor has many prospective tenants eager to be located in The Parke shopping center near Toll 183A, Northington said.

“This is going to be best in breed of retail tenants that are in the [Austin area],” he said.

However, Northington said Nov. 12 that he is not yet able to reveal the names of the businesses because of confidentiality agreements. He said Endeavor could announce the business names in mid-December.

“Some of these [businesses] will be their first locations in the state of Texas," Northington said during the Nov. 12 meeting.

On Nov. 6, Whole Foods announced plans to build at The Parke. Cedar Park will be the site for one of the Austin-based chain grocer’s first Whole Foods 365 stores, which will open in 2017. The 365 concept is intended as a smaller-scale version of Whole Foods’ larger stores and will include affordable products, Whole Foods representatives said.

Phil Brewer, city of Cedar Park's economic development director, said Nov. 10 that Whole Foods 365 will be a key anchor for The Parke.

“That is going to be indicative of the caliber and quality of the other tenants that you’re going to see in this development,” Brewer said.

On Nov. 12, City Council approved an ordinance amending sign requirements on The Parke's property. The ordinance allows for taller signs to more "easily be seen" from Toll 183A, Northington said during council's first reading of the ordinance Oct. 8.

City incentives

The two incentives Council approved for The Parke are worth a total of $3.5 million.

The first incentive will reimburse Endeavor up to $2 million throughout five years. The reimbursements will be drawn from new city revenue resulting from the new shopping center. Endeavor would get back its payments of one-fourth of the 2-cent sales taxes on the property as well as half of its payments of property taxes for The Parke.

The tax reimbursement incentive is based on metrics the developer needs to meet within a certain timeframe. Endeavor must develop The Parke project for at least $25 million by Aug. 31, 2017 and finish The Parke for a total of $50 million by Aug. 31, 2018.

A second city incentive will reimburse Endeavor for an additional amount, up to $1.5 million, for costs of construction such as water, sewer, drainage, roads and sidewalks. According to the proposed incentive agreement, Endeavor must finish the shopping center completely to receive the reimbursement in two halves—the first within three months, the second within six months.

The infrastructure reimbursement would come from the Cedar Park Community Development Corporation, or 4B Board. On Oct. 13, 4B members unanimously approved the agreement. The 4B board is funded by one-quarter of the city's 2-cent sales tax.

This story has been updated.


Pitmaster Orie King serves up a brisket platter at OG’s Barbeque at the Cedar Pork food truck park. (Leila Saidane/Community Impact Newspaper)
Mixed cuisine food truck park fills ‘food void’ in Cedar Park

Cedar Pork Food Park offers bbq, burgers, tacos and more.

Williamson County Commissioners Court will discuss allocating the remaining CARES Act funding during its Dec. 14 meeting. (Claire Shoop/Community Impact Newspaper)
Williamson County officials discuss how to spend remaining federal coronavirus relief funding

County Treasurer Scott Heselmeyer said the county has approximately $18 million remaining of the $93.4 million Williamson County received from the CARES Act.

The Gringo's location in Katy is pictured. A new Conroe location is planned for late 2022. (Courtesy NewQuest Properties)
CI TEXAS ROUNDUP: Gringo's restaurant confirmed for Conroe Waterfront Center; Austin’s longest-standing H-E-B to be rebuilt and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 7.

The neighborhood has a pool, clubhouse and playground on Heritage Park Drive.
Featured neighborhood: Heritage Park

Take a peek inside this Cedar Park neighborhood.

US Attorney General Merrick Garland and US Associate Attorney General Vanita Gupta announced the lawsuit against Texas on Dec. 6. (Screenshot courtesy of Department of Justice)
U.S. Dept. of Justice lawsuit alleges Texas' redistricting maps discriminate against voters of color

The suit alleges that the Texas Legislature redrew the maps to reduce voters of colors' influence on elections.

The 6.5-mile project will be an important connection for the pedestrian, bicycle and transit networks, according to city officials. (Courtesy Austin Public Works)
CI TEXAS ROUNDUP: City of Austin begins design of urban trail on abandoned rail corridor; 12 things to do in and around New Braunfels this holiday season and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 6.

Consuelo Mendez Middle School has consistently received poor ratings from the Texas Education Agency. (Community Impact Newspaper)
CI TEXAS ROUNDUP: State could take over AISD school board if poorly-rated campus does not improve; new furniture store to open in McKinney and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 3.

Derrick Chubbs is leaving Austin for a food bank in Florida. (Courtsey Central Texas Food Bank)
Central Texas Food Bank CEO Derrick Chubbs steps down

Derrick Chubbs is leaving Austin for a food bank in Florida.

A mosquito trap tested positive for West Nile virus Dec. 2 in Cedar Park near RM 1431 and West New Hope Road, according to the Williamson County and Cities Health District. (Courtesy Pexels)
Mosquito trap in Cedar Park tests positive Dec. 2 for West Nile virus

This is the second positive test reported in Williamson County this week.

The work is expected to last into early 2026. (Amy Denney/Community Impact Newspaper)
183 North project on track to begin in early 2022

The project will add two tolled and one non-tolled lane in each direction.

The school board will consider whether to call a special election to fill the vacancy or make an appointment. (Zara Flores/Community Impact Newspaper)
CI TEXAS ROUNDUP: Hays CISD to hold special meeting on resignation of board member; Montgomery approves plan for downtown and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 2.