Information from TLA’s website indicates the award is meant to honor promotional creativity and resourcefulness from marketing events and other functions promoted by libraries.
At its April 23 meeting, Bee Cave City Council recognized the Bee Cave Public Library for being awarded the overall “Best of Show” Branding Iron Award from the TLA in mid-April.
The Bee Cave Public Library applied for the award based on the creation of its #Celebrarian campaign, which consisted of a series of literary and pop-culture spoofs that shined a light on library services.
“As time went by, community engagement soared,” the application states. “Individuals suggested further collaborations, businesses reached out to partner, and our image has never been the same.”
The campaign extended to 35 locations and six locations in the library’s service area, and it featured events such as a “Pitch Perfect” spoof at Alamo Drafthouse.