Bee Cave Public Library wins big at national conference

Barbara Hathaway, Bee Cave Public Library director, displays the Branding Iron award the library won.

Barbara Hathaway, Bee Cave Public Library director, displays the Branding Iron award the library won.

The Texas Library Association has awarded the Bee Cave Public Library its 2019 Branding Iron Award, which honors creative marketing and public relations projects and activities.

Information from TLA’s website indicates the award is meant to honor promotional creativity and resourcefulness from marketing events and other functions promoted by libraries.

At its April 23 meeting, Bee Cave City Council recognized the Bee Cave Public Library for being awarded the overall “Best of Show” Branding Iron Award from the TLA in mid-April.

The Bee Cave Public Library applied for the award based on the creation of its #Celebrarian campaign, which consisted of a series of literary and pop-culture spoofs that shined a light on library services.

“As time went by, community engagement soared,” the application states. “Individuals suggested further collaborations, businesses reached out to partner, and our image has never been the same.”

The campaign extended to 35 locations and six locations in the library’s service area, and it featured events such as a “Pitch Perfect” spoof at Alamo Drafthouse.
By Brian Rash
Brian has been a reporter and editor since 2012. He wrote about the music scene in Dallas-Fort Worth before becoming managing editor for the Graham Leader in Graham, Texas, in 2013. He relocated to Austin, Texas, in 2015 to work for Gatehouse Media's large design hub. He became the editor for the Lake Travis-Westlake publication of Community Impact in August 2018.


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