Assisted Living Locators announced in November the launch of a new franchise in Austin that services the Lake Travis-Westlake area. Assisted Living Locators helps locate assisted living options in Blanco, Hays, Caldwell and Travis counties, according to a press release. The service is provided at no cost for seniors and their families and provides advice on short- and long-term care options, including in-home care, independent living, assisted living, memory care and retirement apartments. The company generates revenue from the referral fees paid by the facilities. The new franchise is owned by Marilyn Klassen and Dale Woodkey. 512-400-4196. www.assistedlivinglocators.com/saustin