Lakeway’s World of Tennis rebrands to Elevation Athletic Club in a bid to attract new membership

Elevation Athletic Club members enjoy new lighting over the two existing indoor tennis courts. Outside the club features 16 courts and a raquet-shaped swimming pool.

Elevation Athletic Club members enjoy new lighting over the two existing indoor tennis courts. Outside the club features 16 courts and a raquet-shaped swimming pool.

Image description
Elevation Athletic Club members enjoy new lighting over the two existing indoor tennis courts. Outside the club features 16 courts and a raquet-shaped swimming pool.
The World of Tennis and Fitness in Lakeway is in the midst of a major renovation and rebranding effort in a bid to attract what a regional vice president for the facility’s ownership group said is what the fitness lifestyle consumer is looking for today.

“What we really try to do is to give our staff a bigger offering that addresses all the mosaics of the changing community that we have,” ClubCorp Regional Vice President for the Southeast John Woodeshick told Community Impact Newspaper.

Recent renovations of the 47-year-old facility include 10 rebuilt tennis courts and upgraded LED lighting on two existing indoor courts. The renewed emphasis on overall wellness and fitness is shown in the presence of the latest advancements in cardio and weight training, spin and Pilates, and other offerings such as TRX, where participants use their own body weight to train, Woodeshick said.

ClubCorp, a made-in-Texas conglomerate of about 200 businesses, golf and country clubs nationwide, is also incorporating the use of technological personal fitness advances, such as the Inbody scale, which is designed to read a user’s muscle mass and body fat to set fitness benchmarks and goals.

An outdoor boot camp is being discussed at Elevation for next year—a current fitness trend Lakeway’s founders might not have imagined when the retirement community was founded more than 50 years ago. Today Lakeway is home to around 14,000 people with an average age of 46.9, according to U.S. census data.

Rounding out the “millions” being spent on upgrades are updated locker rooms and social spaces in what Woodeschick described as a continued evolution.

“We have a whole younger generation moving into the community; they want something different. We also have people who are retired who want a type of training and fitness," he said. "We’re trying to marry the two together. We’re just retaking space that was unutilized."

The original World of Tennis facility sits on 14.7 acres and first opened in 1971 on Highlands Boulevard and Trophy Drive. The footprint was built out in 1990 with the addition of a racquet-shaped swimming pool, and today the site is valued at $3.45 million, according to Travis County property records.

Texas ClubCorp, according to its website, owns the Lost Creek Country Club, The Hills at Lakeway, the University of Texas Club, The Woodlands Country Club and the Clubs of Kingwood, located northeast of Houston. The first club, Brookhaven Country Club, was built in 1957 in Farmers Branch, a suburb of Dallas.
By Rob Maxwell
Rob Maxwell joined the world of print journalism and Community Impact in Sept. 2017 as editor of the Lake Travis - Westlake edition. He previously enjoyed a successful and rewarding career in radio and television news. In his spare time, Rob can be found scoping out area climbing walls and hiking trails. He lives in Cedar Park with his wife and daughters and looks forward to receiving his LCP edition of Community Impact Newspaper every month.


MOST RECENT

Hays County opened its COVID-19 vaccine portal Jan. 22. (Courtesy Adobe Stock)
Vaccine portal opens in Hays County; read Austin business news and more Central Texas info

Read the latest business and community news from Central Texas.

lisd
Leander ISD students to make up snow day in April

The April date was set in the 2020-21 district calendar and otherwise would have been a holiday.

Registration for Williamson County COVID-19 vaccines opened Jan. 19. (Sandra Sadek/Community Impact Newspaper)
Register for vaccine in WilCo; 24 restaurants to try in Leander, Cedar Park and more top Central Texas news

Read the most popular business and community news from the past week from the Central Texas area.

Home sales have increased in the Lake Travis-Westlake area. (Courtesy Adobe Stock)
Real estate competition grows in Lake Travis-Westlake region as Central Texas sees unprecedented housing demand

Residential home sales in the Lake Travis-Westlake area soared by 28.5% in December. The total dollar volume, which represents the month’s total sale prices, increased by 56.2%.

The legality of reinstating tighter restrictions on public camping, solicitation, and sitting and lying down remains vague. (Courtesy Office of the Texas Governor)
Texas Gov. Greg Abbott floats ‘statewide camping ban’ as homeless debate heats up

The legality of reinstating tighter restrictions on public camping, solicitation, and sitting and lying down remains vague.

Staff at Lake Travis ISD received COVID-19 vaccinations Jan. 19. (Courtesy Marco Alvarado)
Staff at Eanes, Lake Travis ISDs obtain COVID-19 vaccine

Through a partnership with local health entities, this week, Eanes ISD and Lake Travis ISD secured COVID-19 vaccines for a combined 338 eligible staff members.

Dr. Judith L. Thompson recently took the time to answer several general questions about the COVID-19 vaccine. (Courtesy Texas Children’s Hospital)
'We still have a long way to go': Central Texas physician answers questions about COVID-19 vaccine

Dr. Judith L. Thompson recently took the time to answer several general questions for Community Impact Newspaper related to the coronavirus vaccine, its efficacy and costs, and other related matters.

Pam Sanchez, chief financial officer for Lake Travis ISD, presented early budget estimates during a Jan. 20 school board meeting. (Courtesy Lake Travis ISD)
Lake Travis ISD begins preliminary budget discussions featuring tax rate reductions, enrollment projects

During a Jan. 20 Lake Travis ISD board of trustees meeting, LTISD Chief Financial Officer Pam Sanchez began the 2021-22 preliminary budget overview, which featured projectiosn for enrollment, revenue and property value for the district.

Photo of a doctor handling a vaccine
As community waits anxiously, here is where Travis County stands with COVID-19 vaccine distribution

Demand still exceeds supply for vaccines in the Austin area, even for those in Phase 1 of distribution.

As President Joe Biden and Vice President Kamala Harris took their oaths of office, elected officials from around Texas took to Twitter. (Courtesy Adobe Stock Images)
President Joe Biden's inauguration spurs reactions from elected officials around Texas

As President Joe Biden and Vice President Kamala Harris took their oaths of office, elected officials from around Texas took to Twitter.

Art Barn ATX owner Amber Gordon uses resin on a project. (Sally Grace Holtgrieve/Community Impact Newspaper)
Get messy on purpose, enjoy lake views at Art Barn ATX in Leander

The business hosts birthday parties and summer camps along with art sessions for all ages.