Combining her experiences with Pilates, ballroom dance and nursing, founder Crystal Pablo has made it her mission to provide personalized fitness experiences in Georgetown through the opening of Groove House.

The inspiration

Pablo moved to the Liberty Hill area two years ago and opened the Pilates space shortly after in 2023. After noticing the lack of locally-owned fitness facilities in Georgetown, she decided to shape a business where individuals could stay healthy while having fun.

The name of the business grew from the upbeat, engaging atmosphere Pablo strives to provide in every session.

“My background's in ballroom dancing and I'm that always-wanting-to-have-fun-type personality,” Pablo said. “I was like, ‘Let's make it groovy.’ I want it to be a reflection of what we do here which is all about the vibe, the playlist and just inspire people to move and have fun while moving.”
Crystal Pablo founded the studio in 2023 after years of working in the health care industry and working in ballroom dance teaching and pilates instructing. (Courtesy Groove House)
Crystal Pablo founded the studio in 2023 after years of working in the health care industry and teaching ballroom dance and Pilates. (Courtesy Groove House)
The impact


Pablo said Pilates is meant for everyone, and her goal as an instructor is to help clients, whether their goals are to gain flexibility or to pick up their baby without rounding their shoulders.

“I'm all day teaching people about the body,” Pablo said. “I'm teaching you the why behind the movements, not just doing an exercise. We're really teaching you about your body so you can feel alive in your own skin.”

While her main customers reside in the Georgetown area, Pablo said some venture from as far away as South Austin. She said the intimate setting of the studio is a huge draw for fitness enthusiasts.

Pablo said she is able to work one on one with clients by attending to people who need more weight during reformer classes, correcting their form and modifying moves for injured individuals.


“Our biggest pride is having the four machines and seeing the same faces, knowing their family members and just being that place where you're not just a number or on the schedule,” Pablo said. “We truly know you and we do life with you every day.”
Through its variety of classes, Groove House clients have the opportunity to use reformers, towers, mats and additional equipment. (Courtesy Groove House)
Through its classes, Groove House clients have the opportunity to use reformers, towers, mats and additional equipment. (Courtesy Groove House)
What they offer

The studio features a range of class types including group dance cardio, cardio mat fitness, Pilates circuit, power Pilates, weights and workshops. Clients can schedule sessions which focus on using a reformer, a tower, mats and equipment.

Some classes are more relaxed, focusing on breath work, while others are fast paced, involving holds and pulses.

The studio is also adding a recovery room, which will include red-light therapy and a sauna.


Get involved

One important aspect of the business is providing community building both inside and outside of sessions, Pablo said. She said some clients specifically come to Groove House to find people with shared interests.

The business tries to host at least one event per mont. These include inviting food trucks to the studio or setting up a time for clients to walk around the Georgetown square together.

Those interested in attending any future events can stay up to date with the business’s Instagram where they routinely share updates, event details and more.