“As we continue on our path of strengthening our global lifestyle brand, we look to expand our online and full-price retail footprint across the globe,” Kenneth Cole CEO Marc Schneider told Bloomberg. “We need to focus our energies and resources to better serve the consumer on their terms.”
Austin-area stores are not the only stores affected. Kenneth Cole will close all of its outlet stores in the United States over the next six months, leaving only two full-price stores in operation: one in New York and another in Virginia.
Customers will still be able to purchase Kenneth Cole products online and through department stores that carry the brand.