Since the initiative launched in 2015, Kendra Scott has donated nearly 30,000 pieces of jewelry to those affected by breast cancer and raised $235,000 for research.
This year, more than 2,000 women in Austin will receive a piece of rose quartz jewelry and a handwritten note of encouragement as part of the campaign. Rose quartz is associated with healing.
Founder and CEO Kendra Scott was inspired to launch this initiative after a good friend of hers was diagnosed with breast cancer. After each of her friend's chemotherapy appointments, Scott would leave a piece of her jewelry—packed in her brand's signature yellow bag—at her friend's home.
That "little bit of sunshine," meant a lot to her friend, Scott said. "Just for her to have that reminder that she has people in her life that love her and a community that supported her."
Although the initiative delivers jewelry to breast cancer patients across the country, Scott made a personal visit on Nov. 14 to Texas Oncology, which is across the street from her brand's offices at North Lamar Boulevard and West 38th Street.
Along with breast surgeon Heather King and medical oncology Vivian Mikao Cline, Scott delivered jewelry to patients undergoing treatment and their friends or family who were there with them.
"This is our 'why' at Kendra Scott," she said. "We believe that giving back is success."