Juice Society founder Danielle Sobel launched her company two years ago delivering organic, fresh-squeezed juices and developing a loyal following at local farmers' markets.

Now the Austin entrepreneur is set to open her first storefront April 23 at 1100 S. Lamar, Ste. 1116 where she plans to sell more than 50 flavors of cold-pressed juice as well as superfood blends, bowls, elixirs and teas.

Sobel said sustainability is a major focus of her business. Much of the produce used in her creations are locally sourced and the produce waste is composted and delivered to local community gardens, she said. Juice Society primarily uses glass bottles and is launching a green citizen program which will offer a $0.50 discount for customers who return bottles, Sobel said.

"We want to keep it as green as possible and keep recycling," Sobel said. "My goal for the company is to one day be zero waste."

Now open

Several other juice bars have opened during the past several months in Central Austin.

Austin-based juice bar company JuiceLand opened a location at Frost Tower, located at 120 E. Fourth St., in February. The store offers freshly-made juices and smoothies as well as a limited selection of prepared foods. 737-300-2120. www.juiceland.com

The Daily Juice opened Feb. 3 at 1221 W. Sixth St. next to Bella Salon at the site of the former Zeke’s on Sixth breakfast and brunch restaurant. The cafe offers fresh smoothies, juices, grab-and-go meals and coffee. 737-484-0200. www.dailyjuicecafe.com

The Soup Peddler Real Food & Juice Bar opened its fourth Austin location in January at 4631 Airport Blvd., Ste. 130. The Soup Peddler offers soups, salads, sandwiches, smoothies, juices and counter service. Soup stocks and salad dressings are house made, and the smoothies are set apart by their unique ingredients, owner David Ansel said. www.souppeddler.com