Austin mainstay Movin' Easy continues going strong after 38 years

Jack Flagler/Community Impact Newspaper
Jack Flagler/Community Impact Newspaper

Jack Flagler/Community Impact Newspaper

Image description
In addition to pointe shoes, Movin’ Easy also offers ballroom dance shoe options. Jack Flagler/Community Impact Newspaper
Image description
Community Impact Newspaper
Image description
Movin’ Easy’s dancewear collection includes clothes for adults and children across a variety of dance styles. Jack Flagler/Community Impact Newspaper
Tim Hurst was an educator before he was a dancer. The owner of dancewear store Movin’ Easy in the North University neighborhood of Austin started his career as a social studies teacher in 1968 in Orange County, Texas, near the Louisiana border, teaching high schoolers during a time of school desegregation and the Vietnam War.

When Hurst moved to Austin, he worked for public television station KLRU as a liaison to the local schools, and he fell in love with dance. Hurst had taken karate classes in Orange that led him eventually to dance in Austin. He started taking classes and attending performances, meeting others who were also involved in the community.

All that led to a friend who was opening a studio asking Hurst in 1981 if he would open a dancewear store so that the dancers could have a place to buy their shoes and leotards.

“I was hesitant to go into business in [brick-and-mortar] form. But I knew dancers; I knew what they wore; I knew what they liked,” Hurst said.

After a trip to New York to stock the store, Movin’ Easy opened in 1981. Things have changed in the 38 years since. Online sales have become more important to business. As Austin has grown, dance studios have sprouted up across town, creating more demand for dancewear. Fashion sense has also changed the store, which is no longer selling what Hurst originally called “streetwear”—comfortable clothing, leg warmers and belts hot in the 1980s, but not so much today.

Hurst’s role as an educator has not changed, however, and that has spread to his staff of specialists who provide their expertise on all the products in the store—including fittings for pointe shoes for ballet dancers.

“This is one of the signatures of us,” Hurst said. “Our job is to inform, educate, and we make sure everybody here has the expertise to help the dancer—to find what it is that will make them better, make them more comfortable and keep them safe.


Austin City Hall was one of several downtown buildings to get vandalized during June's protests against police brutality. (Christopher Neely/Community Impact Newspaper)
Latest Austin police budget proposal seeks compromise, longer-term commitment to transformational change

The effort to make significant changes to the Austin Police Department has been met with clashing interests.

A green virus graphic
Travis County health authority tells residents to 'stay the course' as cases plateau

Austin Public Health reported 273 new cases Aug. 5, higher than the seven-day moving average of 218 daily confirmed COVID-19 cases. APH also confirmed 41 new hospital admissions of coronavirus.

A photo of a sign for Austin Java
Austin Java closes 3 locations in Austin and Dripping Springs

Austin Java's City Hall, Met Center and Dripping Springs locations will close.

In the last year, Whataburger launched a new, modern restaurant design and began offering curbside and delivery services for the first time amid the coronavirus pandemic, according to the release. (Courtesy Elizabeth James for Whataburger)
Whataburger to celebrate 70th anniversary, unveil food truck, expand into 3 states

Nine more new Whataburger locations are planned by year's end, and 35 new restaurants are proposed for 2021.

Dell Children's Medical Center announced its new pediatric heart transplant program July 31. (Courtesy Dell Children's Medical Center)
Dell Children's begins pediatric heart transplant program

The hospital says the new program means children and their families will no longer have to travel outside of Central Texas for complex heart transplant procedures.

The U.S. Census Bureau will halt its counting operation a month earlier than expected. (Courtesy U.S. Census Bureau)
U.S. Census Bureau to halt counting operation a month earlier than expected

The self-response deadline has moved up to Sept. 30.

Tumble 22 opened its Lake Austin restaurant in the former location of Magnolia Cafe on July 16. (Courtesy Tumble 22)
Downtown Austin news: Tumble 22 opens Lake Austin location, BookPeople celebrates 50 years and more

Find the latest news updates from the downtown area, including Lonesome Dove offering a new, casual takeout concept and the executive director of the Austin Symphony Orchestra announcing his retirement.

Austin ISD could vote to delay the start of the school year until Sept. 8. (Nicholas Cicale/Community Impact Newspaper)
Austin ISD could delay its first day of school until Sept. 8

Austin ISD will vote at a special meeting Aug. 6 to possibly delay the start of the coming school year.

A teal virus graphic
Austin Public Health confirms 36 new coronavirus hospitalizations, 335 cases

For the fifth day in a row, Austin area hospitals have reported fewer than 40 average daily COVID-19 admissions.

D-BAT, an indoor baseball and softball training facility, opened June 26 in Cedar Park. (Courtesy D-BAT)
Business updates from Cedar Park, Leander; Fat City pop-up to open in Austin: News from Central Texas

Read the most recent business and community news from the Austin area.