In an age of shifting social rituals around alcohol, Texas consumers are quietly redrawing the beverage map one sip at a time. Changing drinking preferences are hitting retail shelves across Central Texas, with THC- and CBD-infused drinks increasingly positioning themselves as alternatives to traditional alcohol.
A closer look
Shayda Torabi, the cofounder of RESTART CBD + THC—a hemp retailer based in Austin—said many consumers are drinking less alcohol while actively looking for an alternative with an effect, not just a mocktail—what she referred to as the “sober curious movement.”
“People don't just want an adaptogenic drink, they don't just want a fizzy knockoff cosmopolitan. They want that drink that they're subbing alcohol for to have some experience, to have some effect,” Torabi said. “I think that's where cannabis beverages have really nicely parlayed into this next generation of consumers.”















