Cable television shopping network Shop LC is moving ahead with a headquarters relocation to Cedar Park.

The company will build a new headquarters with a TV studio, offices and a warehouse distribution center at 1700 N. Bell Blvd., Cedar Park.

Cedar Park City Council approved a zoning change March 24 for the 19.55-acre development. Zoning changed from a mix of general business, light industrial and professional office zoning to light industrial zoning with a conditional overlay district, which prohibits some land uses.

City Council approved a performance-based economic development agreement for the development in November. The agreement will provide a $4.5 million jobs incentive, up to $150,000 in public infrastructure reimbursements and property tax rebates. In return, the company will build a 200,000-square-foot headquarters with 1,000 full-time employees by 2033.

The company, which is currently headquartered in Round Rock, sells jewelry, gemstones, precious metals, handbags, fashion accessories and more.

The city's planning and zoning commission unanimously recommended approval with the addition of a 20-foot landscape buffer along the eastern boundary of residential homes. However, the applicant declined to add the 20-foot buffer because there is an existing 100-foot railroad right of way that separates the properties.

At the March 10 meeting, council members agreed that the additional 20-foot buffer would not be necessary and did not require the applicant to include the extra buffer.

Amit Agarwal, the Shop LC North American president, said March 10 the company ships 30,000 items every day. Shop LC will operate 24-7, but the last trucks arrive around 7 p.m. The company receives about one semitrailer each day, and most shipments leave in smaller delivery trucks, Agarwal said.