Under this partnership, Oak View Group will manage, program and sell sponsorships at the Crossover. The company is currently behind the management and operation of the Moody Center in Austin, the release states.
What you need to know
Oak View Group will aim to add more live entertainment options, including concerts and comedy shows, as well as youth sports programming, particularly ice hockey events, to The Crossover, according to the release.
Matt Lashoff, director of business development at Oak View Group, said in the release that he hopes the new strategies they bring enhance community engagement and attract new customers to the development.
"The Crossover is an incredible property with tremendous opportunities for us to collaborate ... to enhance the programming calendar and expand sponsorship partners,” Lashoff said in the release.
The background
The Crossover is home to several sports leagues as well as wellness, entertainment and dining businesses.
Among its amenities are two full-size ice rinks, indoor and outdoor turf fields, sand volleyball and pickleball courts, and an event venue.
Developed by Eric Perardi, The Crossover opened at 1717 Scottsdale Drive, Cedar Park, in 2020.
