Whatadeal: 'Texas treasure' Whataburger sells to Chicago-based company

Whataburger announced the sale of a majority stake in the company to BDT Capital Partners on June 14.

Whataburger announced the sale of a majority stake in the company to BDT Capital Partners on June 14.

Popular San-Antonio-based burger chain Whataburger, declared an official Texas Treasure by the state legislature in 2001, has sold a majority stake to BDT Capital Partners, Whataburger confirmed in a press release Friday. The sale to the Chicago-based merchant firm is expected to finalize later this summer.

"Whataburger is an iconic brand and extraordinary company with an important legacy of family ownership, loyal customers, valuable community involvement, dedicated and talented employees, and a highly experienced management team," said BDT Capital's managing director Tiffany Hagge in the release. "This investment is a perfect example of BDT's business model--to partner and invest alongside exceptional family businesses, with strong cultures, deep community ties and loyal customers."

Along with news of the sale, Whataburger announced changes in internal leadership, including a new president, Ed Nelson, who has been promoted from his position as chief financial officer and controller. Current vice president of business operations Leonard Mazzocco will take on the role of chief operating officer, and current senior vice president of restaurants Rob Rodriguez will take over as chief restaurant operating officer.

Current Whataburger leadership said the sale comes after a period of consideration for brand expansion strategies.

"We're excited about the partnership with BDT because they respect and admire the brand we built," said current Whataburger CEO and President Preston Atkinson.

Whataburger was founded in Corpus Christi in 1950.
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By Olivia Aldridge

Olivia is the reporter for Community Impact's Southwest Austin edition. She graduated from Presbyterian College with a bachelor's degree in English and creative writing in 2017. Olivia was a reporter and producer at South Carolina Public Radio in Columbia, South Carolina before joining Community Impact in Austin.


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