Meli’s Monster Cookies

Although the idea for Meliu2019s Monster Cookies was created in the Westlake area, the gluten-free treat can now be found statewide.

Although the idea for Meliu2019s Monster Cookies was created in the Westlake area, the gluten-free treat can now be found statewide.

Lost Creek neighborhood resident Melissa Blue said she had been making her husband’s family cookie recipe for years when she became aware of gluten-free diets and discovered her cookies were a perfect fit for that market.


“My niece started eating gluten-free, and I realized these cookies were naturally gluten-free,” Blue said. “I would just pull them out of the freezer, and I realized that it would be easy to share with others.”


Inspired by her niece’s hunt for gluten-free items, Blue turned to her lifelong friend, Melissa Mehall, in Fort Worth. The two started producing Meli’s Monster Cookies in 2013 and were carried by local small grocery stores such as Royal Blue Grocery in Austin.


“[Blue] called me and told me she was thinking about [starting the business],” Mehall said. “I thought it was great, so when she called later and said she needed a partner, I jumped in.”


Co-owners Blue and Mehall said they handle the accounts, orders and “everything else” about running a business, and the cookies are produced in Fredericksburg and shipped from there.


Blue said the company first started getting the cookies in grocery stores by driving samples to the stores.


“Our cookies thankfully sell themselves,” she said.


Although at first the company distributed the cookies to smaller stores and local chains in Austin and Fort Worth, the product has since spread to major statewide companies such as H-E-B and Central Market.


After tasting the cookies at the 2015 New York Food Show, Wal-Mart began offering Meli’s Monster Cookies in its stores throughout Texas in May.


“We’ll be back at the [New York] food show this year, and we’ll see what happens,” Blue said.


Calling herself “an entrepreneur at heart,” Blue said her cookies are not only gluten-free, but also unique.


“It’s a better cookie,” Mehall said. “It’s still a cookie, but the first two ingredients are oats and peanut butter instead of flour and sugar.”


Monster cookies are not larger cookies, but are made from several ingredients, Blue said.


The company offers two flavors: The Original features peanut butter, chocolate chips, M&Ms and peanut butter M&Ms; and the Chocolot features chocolate chips, white chocolate chips and chocolate chunks. The Perfectly Peanutty flavor was recently discontinued, though Blue said the business will be offering a new flavor soon featuring cashews. The company makes about 25,000-30,000 cookies each month, Blue said.


The cookies are already baked and can be stored in a freezer, so consumers can choose the number of cookies they want and let them thaw without having to bake an entire batch of cookies.


With Mehall in Fort Worth and Blue in the Austin area, the pair has access to two major metropolitan areas in the state. Both are University of Texas graduates with degrees in business, but Blue credits her success to the West Austin community.


“It’s such a dynamic area,” Blue said. “A lot of people are starting companies in the food business.”


She said she was able to reach out to people in her area who helped mentor her as she started her company.


“We started out very grass-roots with just getting samples out there,” she said. “I’m very appreciative of this community.”






Sold in Wal-Mart, H-E-B, Central Market and Royal Blue Grocery
512-201-9177
www.meliscookies.com

By


MOST RECENT

Local health leaders are urging caution ahead of Thanksgiving. (Courtesy Adobe Stock)
Ahead of Thanksgiving, Travis County health officials urge caution

Austin Public Health leaders say gatherings with people outside one's household held indoors and without masks pose the greatest risk.

Harini Logan, 10, won the 66th annual Express-News Spelling Bee at the University of Texas at San Antonio downtown campus on March 17, 2019. For 2021, the event is slated to be held in March at the Brauntex Performing Arts Theatre in New Braunfels. (Photo by Jerry Lara, courtesy the San Antonio Express News)
New Braunfels to host regional spelling bee and more Central Texas news

Read the latest business and community news from Central Texas.

Texas Gov. Greg Abbott announced a COVID-19 vaccine distribution plan for the state Nov. 23 for a vaccine he said could be available as soon as December. (Courtesy Adobe Stock)
Texas Gov. Greg Abbott announces COVID-19 vaccine distribution plan

The vaccine could start being distributed "as early as next month," according to a Nov. 23 news release.

P. Terry’s Burger Stand is expected to open its long-awaited Pflugerville location this January. (Courtesy P. Terry's Burger Stand)
P. Terry's to open in Pflugerville in January and more Central Texas news

Read the latest Central Texas business and community news.

Austin voters approved a $7.1 billion public transit expansion Nov. 3 that will add bus and rail in Austin. (Design by Miranda Baker/Community Impact Newspaper)
After historic public transportation vote, here is what's next for Project Connect in Austin

Shovels won't be hitting the ground on the light rail and downtown tunnel for years, but work is getting started now after Austinites approved the $7.1 billion plan Nov. 3.

Laura Colangelo
Q&A: Laura Colangelo discusses challenges facing private schools during pandemic

Colangelo said private schools have adapted to remote learning and other obstacles in 2020 despite less revenue and a 9% decline in enrollment statewide.

Hamilton Pool Road residents protest outside of Bee Cave City Council on Nov. 10. (Courtesy Nancy Hernandez)
West Travis County Public Utility Agency delays settlement decision on development off Hamilton Pool Road

A lawsuit between the West Travis County Public Utility Agency and the developers of a Provence, a subdivision off Hamilton Pool Road, will remain unresolved following a decision made during a Nov. 19 board meeting.

Festival attendees will have access to augmented reality artworks throughout the galleria. (Courtesy Bee Cave Arts Foundation)
Inaugural interactive light festival coming soon to Bee Cave and more Central Texas updates

Read the latest business and community news from the Austin area.

Schools now have the power to temporarily suspend on-campus instruction if “a significant number of the instructional staff at the campus is impacted due to a confirmed COVID-19 outbreak." (Courtesy Adobe Stock)
Texas Education Agency authorizes schools to close doors for 14 days due to coronavirus-related staffing concerns

Campuses can now instate a hybrid or fully remote instruction model for up to 14 days if adequate instructional staffing is not possible due to high numbers of COVID-19 cases among employees.

Fluff Meringues & More will be featured at The Wayback Cafe & Cottages. (Courtesy Fluff Meringues & More)
Fluff Meringues & More opens pop-up at The Wayback and more Lake Travis-Westlake-area business news

Here is the most recent business news from the Lake Travis-Westlake area.

Kalahari Resorts & Conventions ended its grand opening event with a fireworks display Nov. 14. (Ali Linan/Community Impact Newspaper)
Kalahari Resorts & Conventions celebrates grand opening in Round Rock and more top Central Texas news

Read the most popular stories from the past week from the Austin area.

Festival attendees will have access to augmented reality artworks throughout the galleria. (Courtesy Bee Cave Arts Foundation)
New interactive light festival generates buzz in Bee Cave

Nonprofit arts organization, the Bee Cave Arts Foundation is gearing up for its first annual light festival, Buzzfest, which will take place at the Hill Country Galleria.