Meli’s Monster Cookies

Although the idea for Meliu2019s Monster Cookies was created in the Westlake area, the gluten-free treat can now be found statewide.

Although the idea for Meliu2019s Monster Cookies was created in the Westlake area, the gluten-free treat can now be found statewide.

Lost Creek neighborhood resident Melissa Blue said she had been making her husband’s family cookie recipe for years when she became aware of gluten-free diets and discovered her cookies were a perfect fit for that market.


“My niece started eating gluten-free, and I realized these cookies were naturally gluten-free,” Blue said. “I would just pull them out of the freezer, and I realized that it would be easy to share with others.”


Inspired by her niece’s hunt for gluten-free items, Blue turned to her lifelong friend, Melissa Mehall, in Fort Worth. The two started producing Meli’s Monster Cookies in 2013 and were carried by local small grocery stores such as Royal Blue Grocery in Austin.


“[Blue] called me and told me she was thinking about [starting the business],” Mehall said. “I thought it was great, so when she called later and said she needed a partner, I jumped in.”


Co-owners Blue and Mehall said they handle the accounts, orders and “everything else” about running a business, and the cookies are produced in Fredericksburg and shipped from there.


Blue said the company first started getting the cookies in grocery stores by driving samples to the stores.


“Our cookies thankfully sell themselves,” she said.


Although at first the company distributed the cookies to smaller stores and local chains in Austin and Fort Worth, the product has since spread to major statewide companies such as H-E-B and Central Market.


After tasting the cookies at the 2015 New York Food Show, Wal-Mart began offering Meli’s Monster Cookies in its stores throughout Texas in May.


“We’ll be back at the [New York] food show this year, and we’ll see what happens,” Blue said.


Calling herself “an entrepreneur at heart,” Blue said her cookies are not only gluten-free, but also unique.


“It’s a better cookie,” Mehall said. “It’s still a cookie, but the first two ingredients are oats and peanut butter instead of flour and sugar.”


Monster cookies are not larger cookies, but are made from several ingredients, Blue said.


The company offers two flavors: The Original features peanut butter, chocolate chips, M&Ms and peanut butter M&Ms; and the Chocolot features chocolate chips, white chocolate chips and chocolate chunks. The Perfectly Peanutty flavor was recently discontinued, though Blue said the business will be offering a new flavor soon featuring cashews. The company makes about 25,000-30,000 cookies each month, Blue said.


The cookies are already baked and can be stored in a freezer, so consumers can choose the number of cookies they want and let them thaw without having to bake an entire batch of cookies.


With Mehall in Fort Worth and Blue in the Austin area, the pair has access to two major metropolitan areas in the state. Both are University of Texas graduates with degrees in business, but Blue credits her success to the West Austin community.


“It’s such a dynamic area,” Blue said. “A lot of people are starting companies in the food business.”


She said she was able to reach out to people in her area who helped mentor her as she started her company.


“We started out very grass-roots with just getting samples out there,” she said. “I’m very appreciative of this community.”






Sold in Wal-Mart, H-E-B, Central Market and Royal Blue Grocery
512-201-9177
www.meliscookies.com

SHARE THIS STORY


MOST RECENT

Austin City Council will consider purchasing and renovating a motel property along I-35 in South Austin to provide shelter for the city's homeless individuals. (Christopher Neely/Community Impact Newspaper)
City may buy Rodeway Inn in South Austin, renovate property to house homeless

The city is considering adding $8 million to its fiscal year 2019-20 budget to accommodate the purchase.

Artemis opened a new Bee Cave location Sept. 16. (Courtesy Brian Luke)
Artemis Mediterranean Grill opens in Bee Cave

Artemis Mediterranean Grill opened its first Texas location in Bee Cave on Sept. 16.

Westbank Dry Cleaners storefront
Westbank Dry Cleaners relocates to a temporary location in West Lake Hills

Due to a recent accident, Westbank Dry Cleaners relocated to a new temporary location inside the Westbank Market.

504 Padres Place
Serene Hills offers scenic amenities through Lakeway's countryside

Serene Hills is a custom home community in Lakeway that was initially developed in 2010.

Lakeway City Forester Carrie Burns discussed wildfire risk in Lakeway during the Sept. 9 special meeting. 
Brian Rash/Community Impact Newspaper
Municipalities in the Lake Travis area boost wildfire-prevention efforts

Following a summer of high temperatures and dry conditions, municipalities in the Lake Travis-Westlake area continue to allocate resources toward wildfire-prevention efforts.

A Peter White Christmas will take place at One World Theatre Nov. 29. (Courtesy One World Theatre)
A Peter White Christmas, a big band bash and Lucas Johnson: Your guide to live music events in November and December for the Lake Travis-Westlake area

A Peter White Christmas, a big band bash and Lucas Johnson: Your guide to live music events in November and December for the Lake Travis-Westlake area

The ATX Helps coalition launched with a press conference on Nov. 7.
A $14 million campaign and 300-bed shelter: Austin’s private sector leads new coalition to address homelessness

A coaltiion of private sector, non-profit and faith-based groups has formed to address Austin's homelessness crisis.

Casa Nostra pizzas are each 12 inches in size and made with homemade tomato sauce. 
Photos by Amy Rae Dadamo/Community Impact Newspaper
Pizzeria Casa Nostra serves authentic Italian dishes on the outskirts of Austin

Casa Nostra is an authentic northern Italian restaurant located in the hills of Spicewood and comes complete with an Italian-made rotating pizza oven.

Guests can host parties in the indoor recreation area that features games, a television and pool access. (Amy Rae Dadamo/Community Impact Newspaper)
Guests are welcomed to a Hill Country retreat from city life at Open Air Resorts

Open Air Resorts’ first day of business was June 15, and owners Joe Connors and Joel Canfield opened with the vision of building a family-friendly retreat. About 45 minutes outside of downtown Austin, the resort features tiny homes and Airstream trailers available for rent.

Jules Design Bar is celebrating its one-year anniversary in December. Pictured are (left to right) bartenders Irina Henofer and Kelly Rudniski, bar and events manager Rachele Lord, assistant Melissa Gomez and owner Julie Smith.
Jules Design Bar gaining a reputation for top-shelf drinks

Jules Design Bar, located a little north of Bee Cave City Hall within the Hill Country Galleria, is a multifaceted establishment.

Texas Gov. Greg Abbott
Gov. Greg Abbott announces plan for state-sanctioned homeless encampment off US 183 near Montopolis

John Wittman, Abbott's press secretary, said the land is as close to downtown as the state can provide.

Co-founders Amy Arnold and Jessica Stanley are celebrating the five year anniversary of Card My Yard. 
(Courtesy Card My Yard)
Card My Yard celebrates 5 years of business in Austin

Card My Yard , a yard greeting rental service located at 2009 N. RM 620, Ste. 310, Austin, celebrated its …

Back to top