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Read about new businesses at the outlets, iconic restaurant anniversaries and more business news in San Marcos.
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Moncler
Known for its high-end outerwear, Moncler opened next to the Gucci outlet in December, according to a news release. The French-Italian apparel manufacturer offers a selection of men’s and women’s fashion.
San Marcos city staff officially opened an expanded workforce training facility. The new facility is supported through a partnership with Austin Community College and Community Action Inc. of Central Texas, according to a news release. Beginning in April, ACC will offer Heating, Ventilation and Air Conditioning, or HVAC, courses at the site as part of its Skilled Trades Program.
The family-owned pizzeria opened next to Charlotte Russe within the Tanger Outlets. BRICO’s serves handcrafted New York-style pizzas, including vegan and vegetarian options. Owner Brendon Ndlovu said they will host a grand opening during Memorial Day weekend.
SipIt
SipIt, which sells daiquiris and margaritas to-go, announced the opening of its new San Marcos location on social media. The new location is on Aquarena Spring Drive, next to Premier Cuts.
Owned by Heather Van Eck, the holistic collective will offer items for physical, mental and spiritual well-being. The shop will sell vitamins and supplements, teas and coffee, herbs, books, home goods like nontoxic candles and more items from local makers.
The Texas-based liquor store chain is planning to open its third San Marcos location within the Aquarena Crossing development this summer. Skip’s Beer, Wine & Liquor sells a wide variety of wine, spirits, beer and more.
Rodd & Gunn, a retailer known for high-quality menswear and accessories, will open its first Texas outlet store next to Abercrombie & Fitch at the San Marcos Premium Outlets, according to a news release.
JD Sports, a global sportswear and sneaker retailer carrying brands like Nike, Adidas, Jordan, Champion, Vans, and The North Face—as well as in-house labels such as Pink Soda Sport and Supply & Demand—is set to open a new store at the San Marcos Premium Outlets in April, according to a news release.
Joe’s Jeans, known for its denim and modern wardrobe staples, is set to open this May at the San Marcos Premium Outlets, according to a news release. Founded in 2001 by Creative Director Joe Dahan, the brand blends "everyday style with an LA-inspired aesthetic and a rock-and-roll edge," according to its website.
Starbucks is set to return to the San Marcos Premium Outlets in Suite 925, the same location it has occupied intermittently over the past few years, according to a news release and the outlet’s website. The coffee chain, known for its premium teas, coffee, and pastries, is currently renovating the space, with construction expected to wrap up by mid-summer, according to a Texas Department of Licensing and Regulation filing. An official opening date has not yet been announced.
The Hungry Waffle
The food truck relocated from 1760 S. Business I-35, New Braunfels, to 1705 S. I-35 frontage road, San Marcos, in March. The waffle truck—which opened Jan. 12—is owned by Jennifer Casillas and her fiancé, Adam Tekien. The Hungry Waffle serves Leige, Belgian and bubble waffles along with waffle fries and tater tots.
The brunch cafe announced its closure in a social media post. The Groove opened in 2022 and served breakfast, tacos, sandwiches, soups, wraps and bowls.
The Tanger Outlets location of Forever 21 closed at the end of March. The retailer filed for Chapter 11 bankruptcy for the second time and is closing its U.S. stores, according to a March 16 news release. Forever 21 sold men's and women's apparel and accessories.
Boardriders, a retailer selling branded apparel, footwear and accessories for boardriders and outdoor action sports, announced on Instagram that it would be closing its San Marcos store in the Tanger Outlets at the end of April.
Lafayette 148 New York, a women’s luxury clothing retailer founded in 1996 in New York, closed its San Marcos Premium Outlets location and will be replaced by Rodd & Gunn, a high-quality menswear and accessories retailer.
Chili’s Grill & Bar
Chili's celebrated its 50th anniversary in March. The franchise was founded in Dallas in March 1975 and has now expanded to over 1,600 locations in 28 counties, according to the website of Brinker International, which owns Chili’s. The restaurant is also selling specialized merchandise for its birthday, such as vintage coasters, throwback T-shirts, trucker hats and skillet cookie candles, according to its website.
Austin-grown Thundercloud Subs celebrated its 50th anniversary on March 23. The business was founded in 1975 by Andy Cotton and John Meddaugh, two friends who opened the business with only $2,500 to their names and a dream to sell submarine sandwiches. In 1989, the company decided to pursue franchising opportunities, and has 24 locations across the state of Texas and in neighboring states.
