‘Coastal-classic’ furniture store set to open this summer in the San Marcos Tanger Outlets

A new store bringing heirloom-quality home furnishings to San Marcos for the first time is set to open this summer at Tanger Outlets.

The overview

Serena & Lily will join the outlet mall’s mix of upscale retailers and growing home furnishing options, including Restoration Hardware, West Elm and Design Within Reach, in mid-July, according to a Tanger Outlets news release.

The 9,923-square-foot store will be located next to the existing Wayfair location in the suite previously occupied by Forever 21. The store will offer customers access to brand items featuring a variety of styles, including patterns, unique color palettes and natural materials.

“Serena & Lily’s anticipated opening builds on the strong collection of home furnishings retailers at Tanger San Marcos,” said Jarett Medders, Tanger San Marcos marketing director, in the news release. “The coastal-classic store will bring shoppers another distinct destination for quality craftsmanship and pieces that add comfort and character throughout the home.”

What they sell

The store will offer a selection of furniture, upholstery, bedding, rugs, pillows, wallpaper, lighting and décor, all designed in-house by the Serena & Lily brand.

• Opening mid-July
• 4015 S. I-35, Ste. 740, San Marcos
• www.serenaandlily.com