As a way to better express the nonprofit’s scope, San Antonio Charter Moms has rebranded to the School Discovery Network.

The details

Originally created in 2012 as a blog to help inform local parents and guardians about school choice, SDN has expanded over the last 13 years into a multifaceted school choice resource.

Designed to reflect an expanded focus, the organization has widened its resources to fit the evolving educational landscape that includes a wide variety of choice schools, such as open-enrollment charter schools, in-district charter schools, magnet schools and private schools. Additionally, the name change from SA Charter Moms also reflects its goal of serving all parents and caregivers.

SDN services include an online school search map, enrollment guides, a website with a full Spanish translation, the school discovery day series, town halls, discussion groups and easily available information on all school types.


The rebrand also brings added staff and added bilingual communications through the non-profit’s various social media sites and its rebranded website. Bilingual staff will also be available at SDN’s School Discovery Day events and during one-on-one consultation services.