Schulenburg-based Iron Oak Apparel Co., a luxury golf apparel retailer, opened its doors within New Braunfels’ Gruene Historic District Dec. 6 at 1258 Gruene Road.

What they offer

Iron Oak Apparel Co. sells pearl snap polos, hats and other western lifestyle apparel.

Notable quote

“We set out to create a shirt for every kind of man—one polished enough for the course, but designed to feel right at home in a dancehall, a steakhouse or a Saturday afternoon in jeans and boots,” said Laura Daniels, director of human resources at Iron Oak Apparel Co.