A new clothing company has set its roots in New Braunfels, owned and operated by a local resident.

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Juniper & James officially launched in July, Owner James Elledge told Community Impact.

The clothing line is being sold at Gruene Outfitters, at 1629 Hunter Road and Elledge said he plans to expand from there in the future.

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Named after his twin daughter and son, Juniper and James, Elledge said he wanted to create clothing that was both unique and useful for people in New Braunfels and throughout Texas.

“I learned a lot about breathable fabrics for being outdoors for a long amount of time,” he said. “It works perfectly with Texas’ hot climate.”

Customers can choose from shorts and polos, plus, a line of pants will be launching later this fall, Elledge said.

Primarily designed for golf outings and sporting activities, Elledge said it can also be used for general lifestyle purposes.


“It’s a better fit for performance, with Southern flair,” he said.

In the future, Elledge said he plans to add a line of women’s clothing and try to reach markets beyond Central Texas.

“There’s a good opportunity there to give them the same quality stuff,” he said.