A new sports card shop has just opened its doors in Boerne, filling a niche that Owner Jason Zamora said didn’t exist before in the area.

Long story short

After starting his first card collection at just seven years old, Zamora said that the hobby faded as life went on.

Then, decades later, his son got into Pokemon cards—and he was back into it.

“He started taking me to stores to get those cards, then I saw pretty much all of the brands that I used to collect back in the day,” Zamora said. “From there, I bought a pack, and it just never stopped.”


As a result, the plans for Primetime Sports Cardz were born.

After primarily selling sports cards on eBay for a couple of years, Zamora said that he wanted to take a leap and open his brick-and-mortar near Fair Oaks Ranch at 27650 I-10 W., Ste. 106.

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The new shop officially had a soft opening on Aug. 29 and Zamora said that it’s still a work in progress.


“I really wanted to have a place for people to come to in this community around Boerne,” Zamora said. “It keeps them from having to drive all the way down to San Antonio.”

Later this fall, Zamora said that there will be a full grand opening ceremony with Spurs players and other professional athletes.

What are the options?
Primetime Sports Cardz offers a wide variety of sports cards across all major leagues, such as this vintage, signed Ted Williams card. (Andrew Creelman/Community Impact)
Primetime Sports Cardz offers a wide variety of sports cards across all major leagues, such as this vintage, signed Ted Williams card. (Andrew Creelman/Community Impact)
Primetime Sports Cardz has a wide selection of new and professionally graded sports cards from all major sports leagues, including NBA, NHL, MLB, UFC, NFL and more.

Zamora said there are two types of card collectors—people who hunt for vintage finds and others that want to get the rarest new rookie cards.


“We’ll be serving the interests of everyone here,” Zamora said.

For people new to card collecting, Zamora said the best thing to do is learn.

“Definitely do some homework and research about the kinds of cards you want,” he said.

From rookie NFL quarterbacks to legendary MLB players, Zamora said there are tons of options to choose from.
Also on display at Primetime Sports Cardz are a selection of signed NFL helmets and game-worn jerseys. (Andrew Creelman/Community Impact)
Also on display at Primetime Sports Cardz are a selection of signed NFL helmets and game-worn jerseys. (Andrew Creelman/Community Impact)
Additionally, Zamora has displayed several autographed basketballs, footballs, baseballs and jerseys.


One highlight includes a 1996 NBA All-Star Game jersey—when the game was hosted in San Antonio—signed by none other than Micheal Jordan himself.

There’s also a small section for Pokemon cards on the shelves, which Zamora said is mostly for his son to enjoy.