Round Rock restaurant builds loyal customer base with authentic Thai cuisine
When Jack Jirananda took over ownership of Thai Spoon in 2010 he set forth two goals: maintain the restaurant's loyal customer base, and integrate more authentic Thai dishes and ingredients into the menu.
To date, Jirananda believes his shift toward authentic recipies appears to be working as the restaurant continues to enjoy a strong local following.
"The advantage was we didn't have to start new relationships with new customers," Jirananda said. "We have done a good job of keeping the original recipes and adding new things."









