Richardson to launch 'Things To Do' newsletter spotlighting upcoming events

Richardson officials are planning a new weekly newsletter highlighting upcoming events put on by the city and its partners.

Richardson Communications Director Greg Sowell discussed the plans for the "Things To Do" newsletter during City Council's Jan. 10 work session.

For around a decade, the city has published its "Week In Review" newsletter with messages from the mayor and City Council to keep residents aware of happenings at City Hall, Sowell said. "Week In Review" mainly focuses on city news but also has limited space to discuss upcoming community events, according to the presentation to council. However, the new "Things To Do" newsletter will focus entirely on those upcoming events.

“This is an expansion of a successful program that we have with our 'Week In Review,' taking an element of that and bringing it up to the next level,” Sowell said. “Everything we do is designed with overall strategies and overall goals. We are looking to expand the event section of 'Week In Review.'”

Sowell added that the city’s target to launch the new newsletter is Feb. 2. To help promote it, officials plan to advertise the "Things To Do" newsletter in February on the Richardson Today website and by placing an insert in city water bills.

"Things To Do" will be sent out on Wednesdays since that is the industry standard for similar newsletters, Sowell said.

“Wednesday is a good day to capture people who are planning for the weekend," Sowell said. "It’d be focusing on upcoming events for the next seven days.”