Korean premium water care brand NECOA is opening showrooms in The Woodlands and the Bay Area in May and will tentatively open another Houston location this summer.
NECOA’s showroom at The Woodlands Mall opens May 8, and the second showroom will open at Baybrook Mall on May 15, the brand’s publicist said.
The Korean brand chose Texas to make its U.S. debut, opening its first showroom in Frisco in 2025 before opening another in Austin in March, NECOA Marketing Manager Paul Smith said.
Assessing the need
The brand chose to launch in Texas in part due to the state’s poor water quality, Smith said. Texas consistently ranks high among states for drinking water violations, according to Enviornmental Protection Agency data.
"One thing that I think a lot of Texans can agree on, even though it's a huge state, the water quality is not the greatest in our state,” Smith said. “We have a lot of great things in Texas, barbecue is amazing, but the water quality is typically not the best in most regions of Texas. So that was a huge identifier for us for choosing Texas."
Check it out
The showrooms will feature water purifiers that use a three-filter, five-stage reverse osmosis system to produce 99.8% pure water, with features like temperature control, portioned dispensing and ice-making, Smith said.
Staff will provide hands-on demonstrations explaining how the water filtration systems work and fit into homes.
Each package purchased comes with white-glove installation, which takes about an hour, ongoing maintenance, and automated filter replacements based on actual use, Smith said.
The spaces are set up for hands-on demos, with tech breakdowns, videos, and staff on hand to explain how the systems work and fit into a home.
Looking ahead
NECOA is tentatively scheduled to open its third Houston-area location at The Galleria in July, Smith said.
- Opening May 8 (The Woodlands Mall), May 15 (Baybrook Mall), July
- 1201 Lake Woodlands Drive, Ste. 700, The Woodlands; 500 Baybrook Mall, Friendswood
- www.necoa.com
