Paige and Ellis Winstanley, the couple behind the famous Tex-Mex restaurant El Arroyo and its accompanying merchandise line, have partnered with Justin and Sara Holliday to open a second El Arroyo restaurant at the Rockin’ R River Rides in New Braunfels.
El Arroyo had multiple locations throughout Texas prior to their purchase of it, and they have been aiming to expand the brand once again. The Winstanleys had already been involved in the Rockin’ R business, and a partnership naturally flourished to make way for their expansion.
“We want to grow the brand quickly but in a healthy way,” Ellis Winstanley said. “This timing feels right.”
The home of the second El Arroyo location will be located at 1405 Gruene Road, New Braunfels. The site is an approximately 7,500-square-foot, two-story building that will require extensive renovations, which are slated to begin in early 2023.
