New Braunfels joins National Mayor's Challenge for Water Conservation throughout April

New Braunfels Mayor Rusty Brockman joined mayors from around the nation in the National Mayor’s Challenge for Water Conservation, a competition throughout April that asks residents in participating communities to conserve water resources to see what city will be named the most “water wise.”

Residents who choose to participate can register online at www.mywaterpledge.com. Cities with the highest percentage of residents participating will win in their respective population category, according to the Wyland National Mayor’s Challenge for Water Conservation’s website.

Participants in winning cities enter a raffle to win hundreds of prizes, and in 2021 more than $50,000 in prizes was awarded to nearly 300 residents in U.S. cities.

Participants can also nominate local nonprofit organizations in their communities to win a 2022 Toyota Highlander Hybrid.

“The New Braunfels community has been blessed with abundant water resources for as long as there have been people living here. As stewards of the natural resources we enjoy each day, water plays a most significant role in the success and preservation of life as we know it here, from drinking water to water recreation,” Brockman said in a press release. “As mayor, I challenge all citizens of New Braunfels and Comal County to participate. Water conservation is so important as we grow and plan for our future.”

New Braunfels Utilities is partnering with the city to encourage participation in the event. According to the Wyland Foundation, residents from more than 2,000 cities across the nation participated in the event last year, resulting in pledges totaling more than 3 billion gallons in reduced freshwater consumption.