Bluebonnet Chrysler Dodge to build 82,000 square-foot facility in New Braunfels

Bluebonnet Chrysler Dodge Inc. held a groundbreaking ceremony for a new 82,000 square-foot facility, located at 1310 S. I-35, New Braunfels, on Jan. 15.

Project details

Wes Studdard, vice president for Bluebonnet Motors Co. said they outgrew its current location at The Becker building at 547 S. Seguin Ave., New Braunfels. The Bluebonnet Jeep, located at 283 S. I-35, and Bluebonnet Chrysler Dodge facilities will move into the new facility.

The new car dealership facility will be located on a 10-acre property and have 673 parking spaces, an air-conditioned shop with 52 stalls and a 2-story parts warehouse. It will also have a four lane service drive and an eight car showroom.

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The Seguin Avenue location is what they like to call their "retro" facility, Studdard said.

"Even when it said Becker Motor Company—we took the old neon sign off and we re-imaged it to say Bluebonnet on it as you drive by," he said.

Studdard also said that Volkswagen is giving them their franchise, which will replace Bluebonnet Jeep.

“Why wouldn’t you want Volkswagen in a German town like New Braunfels,” Studdard said.

The timeline

The project is slated to be completed in February 2026, Studdard told Community Impact.