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Check out 20 business updates in New Braunfels.
Now open
Heaven on Earth
The cottage bakery service—owned by Avion Moore—sells gourmet pudding.
Tan Turtle Tavern
The open-air bar and grills serve American fare. Tan Turtle Tavern also has a beach volleyball court andlive music stage.
Mrs. Crust & Co.
This new cottage bakery offers delivery and pickup of various homemade baked goods from sourdough breads to chocolate chip cookies and more.
Grouchy Goose
The riverside, biergarten-style bar and restaurant serves cocktails and hosts live music. Grouchy Goose also accepts reservations for private events or parties.
Serrano Fitness Studio
The studio—owned by sister-duo Wendy and Karina Serrano—specializes in pole fitness, which focuses on building full-body strength through dynamic movements. Serrano Fitness Studio also offers yoga classes and Zumba.
Favorite Neighbor
The European-inspired wine bar—owned by Abigail Porter—serves small plates and various wines.
HelloSpace+ Storage
The independently-owned storage facility offers climate-controlled storage spaces and U-Haul truck rentals.
The Social Party Marketing Agency
The marketing agency—owned by Ali Schneider—offers different content creation packages.
Coming soon
Elements Art Collective & Gifts
The gift shop—locally owned by Sarah Donovan—will sell river-themed gifts, desert inspired artwork, handmade jewelry and more.
Fruition Fruit Blendz
The Acai food bowl truck—owned by Anita Bitela and Gerry Sandoval—known for its from-scratch, customizable Acai bowls and smoothies—is opening a brick-and-mortar location. Bitela and Sandoval plan to add juice cleanse options, gourmet toast and coffee to their menu.
Texas Roadhouse
The restaurant offers classic American steakhouse fare, including ribs, burgers, salads and sandwiches.
Academy Sports + Outdoors
The store sells sporting goods from athletic wear to hunting equipment to fishing gear.
Sprouts Farmers Market
The organic supermarket chain sells a range of natural and organic foods, will be located next to HomeGoods.
Cavender’s
This Western apparel store sells cowboy hats, boots, pants and more.
Cava
The chain restaurant specializes in Mediterranean-style foods and serves bowls and pita wraps topped with Greek-inspired items like tzatziki, harissa and various dressings.
Hawkes Outdoors
The San Antonio-based vehicle outfitter and outdoor goods sells and deals adventure vehicles and attachments such as vans and trailers.
In the news
Heidelberg Lodges
The hotel and vacation rental—offering small, riverside cottages—is undergoing renovations that include refurbishing rooms, a new pool and beach volleyball courts.
AudioNova
This audiology clinic sells hearing aids and offers testing and tinnitus treatment and renamed and rebranded its location in the spring.
Naturally Cafè
The restaurant is planning to renovate its location in New Braunfels this fall, adding a new sign and a redesign of its exterior and interior, according to their management team.
Relocations
Natty Men’s Boutique
The men’s clothing store has relocated from 301 W. San Antonio St. Natty Men’s Boutique sells men’s clothing, hats and accessories.
