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From a new sushi restaurant to toy stores, check out these business updates in New Braunfels.
Coming soon
Spoon + Fork Thai Kitchen
The restaurant, owned by Thana Trepetch, will offer Thai appetizers, soups, salads, curry and entrees. The menu will also have vegetarian and gluten-free options.
Opening March 2027
2292 Sophie Lane, New Braunfels
KidStrong
New Braunfels Franchisee Manuel Torres said KidStrong is a science-based kids' training program that helps kids build self-confidence and character through 45-minute, weekly classes. KidStrong serves children who are walking to age 11, according to its website.
Opening Q1 of 2027
738 FM 306, Ste. 102, New Braunfels
Jeremiah's Italian Ice
The Italian ice spot offers a selection of frozen treats including Jelati (layered Italian Ice and soft serve), Italian ice, soft serve ice cream, ice cream sandwiches and Jelati cakes.
Opening late September or early October
2292 Sophie Lane, Ste. 101, New Braunfels
Now open
Chipotle Mexican Grill
The fast-casual chain restaurant serves customizable burritos and bowls. The new location also features the Chipotlane, a drive-thru pick-up lane that allows patrons to retrieve digital orders without leaving their vehicles.
Opened Sept. 22
323 Creekside Crossing, Ste. 101, New Braunfels
Pier Sushi Fire & Raw
The sushi restaurant, owned by locals Eric and Jessica Hyatt and their son, Mason Hyatt, serves handcrafted sushi rolls, premium steaks and Japanese fusion cuisine.
Opened Sept. 5
675 N. Business I-35, Ste. 201, New Braunfels
Texan Tea
The family-owned iced-tea drive-thru sells sweet and unsweet iced tea in various flavors along with flavored water and lemonade.
Opened Sept. 6
2286 Alyssa Way, Ste. 101, New Braunfels
CAVA
The Mediterranean fast-casual restaurant serves customizable pita wraps, bowls, salads and more.
Opened Sept. 7
323 Creekside Crossing, Ste. 117, New Braunfels
Pressed Coffee Co.
The coffee shop, owned by Alyssa McConnico, offers specialty coffees, refreshers, matcha, pastries and more.
Opened Sept. 7
5441 FM 1102, New Braunfels
Instagram: pressedcoffeeco.us
Terry Black's Barbecue
The Austin-based restaurant features classic barbecue staples like ribs, brisket and sausage. Terry Black's Barbecue also sells larger quantities of chilled meats along with family packs that include entrees and sides.
Opened Sept. 15
1310 E. Common St., New Braunfels
Spirit Halloween
The store sells a variety of Halloween costumes for children and adults. The store also sells wigs, hats, masks and special effects makeup.
Opened Aug. 30
651 N. Business I-35, Ste. 840, New Braunfels
Anniversaries
Popbelly’s Popcorn
The popcorn shop, owned by Kristi and Mike Vinzant, is celebrating its 10-year anniversary in December. Popbelly’s Popcorn offers popcorn flavors under five categories: savory & cheese, caramel, candied, drizzle and specialty.
2327 Gruene Lake Dr., Ste. B, New Braunfels
True Design
The full-service interior design firm, owned by Allyson Buck, celebrated its 10-year anniversary in August. True Design guides projects from conception to completion. True Design offers space planning, construction drawings and material selections.
186 E. Garden St., New Braunfels
Faythe in Needles Piercings & Tattoo
The piercing and tattoo studio, owned by Faythe Vincent, will celebrate its five-year anniversary in October. Faythe in Needles Piercings & Tattoo specializes in ear styling, where piercers select jewelry and piercings that fit a person's style and ear anatomy.
259 N. Union Ave., New Braunfels
For Goodness Sake Natural Food
The natural foods grocer, owned and operated by sisters Shannon Hanz and Lauren Krock, celebrated its 50th anniversary with a ribbon cutting on Sept. 16. For Goodness Sake Natural Food sells health and wellness goods such as organic produce, baked goods, foods for dietary restrictions and other natural foods and products.
1306 E. Common St., Ste. 101, New Braunfels
In the news
Got Toys
Scoop Street owners Ashley Landerman and her husband, Peter, took ownership of the toy store on July 1. The store was previously owned by Stacey Barcell. Got Toys offers a selection of toys, children's books, fidgets, games and puzzles. Ashley Landerman said they are planning to add more items to their inventory in the future.
180 W. Mill St., New Braunfels; 1714 Hunter Road, New Braunfels; 202 N. LBJ Drive, San Marcos
EdenHill Communities
Westminster, an Austin-based not-for-profit senior living community, is in the process of acquiring EdenHill Communities.
631 Lakeview Blvd, New Braunfels
Relocations
Betty Lou Coffee Co.
The coffee truck, owned by Courtney Dallimore, relocated from 231 Landa St. to a brick-and-mortar location in the Town Creek neighborhood. Betty Lou Coffee Co. sells coffee, espresso drinks, matcha, pastries and grab-and-go meals.
Relocated Sept. 16
1147 N. Academy Ave., Ste. 1101, New Braunfels
Newman & Company
The med spa, owned by Rhi Newman, relocated from 125 S. Elliott Knox Blvd to 617 Gruene Road. The new building has more space for treatment rooms and expanded services. Newman & Company offers injections, facials, peptides, body waxing and more.
Relocated Sept. 1
617 Gruene Road, New Braunfels
Steele Hyundai
The car dealership temporarily relocated from 485 N. I-35 to 547 S. Seguin Ave. in July. General Manager Sydna Hunter said the move allows them to continue serving customers while construction continues on their new building. Steele Hyundai's new location will be at 4261 I-35, according to a filing with the Texas Department of Licensing and Regulation and a Facebook post from District 4 City Council member Lawrence Spradley. The new location will open in the spring or summer of next year, Hunter said in the email.
Relocated July (temporarily)
547 S. Seguin Ave., New Braunfels
Skin Deep NB
The skincare clinic relocated from 457 Landa St., Ste. G. The new space gives practitioners the ability to offer more services, including breast augmentations, Brazilian butt lifts and liposuction, Skin Deep NB Founder Cory Preuss said.
Relocating mid-September
1528 E. Common St., New Braunfels
