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Blackwell said Hutchins is destination barbecue, bringing in food critics from across Texas.[/caption]
The slogan on the back of the T-shirt worn by the employees at Hutchins BBQ says it all—“You may all go to Lockhart, but I will go to Hutchins.”
This is the message the pit masters at Hutchins say needs to be their catch phrase, because they want people to know the brisket sold in the McKinney restaurant rivals that of any world-renowned Texas barbecue.
“When we finally felt like we were putting our name on the map and getting noticed, we knew we needed a new slogan for Hutchins,” said pit master Dustin Blackwell, who co-owns the restaurant with Tim Hutchins. “The old catchphrase for Hutchins was ridiculous and about 50 words [long]. We needed something new.”
The idea came from the Central Texas town of Lockhart where Texas barbecue was born in the early 1900s as German immigrants started cooking brisket.














