[caption id="attachment_150905" align="alignright" width="220"]
A city slogan or logo could wrap the Sonesta Bee Cave trolley in a branding campaign.[/caption]
Branding campaign proposed for Bee Cave
Representatives from the Bee Cave Chamber of Commerce proposed a city promotion, branding and tourism campaign to Bee Cave City Council on April 26. The project, funded by revenue from Bee Cave’s hotel occupancy tax, would include a city logo, slogan and marketing.
In a Feb. 9 letter to Mayor Caroline Murphy, Adrian Overstreet, chairman of the Tourism and Branding Committee of the Bee Cave Chamber of Commerce, stated that at the council’s request, the chamber moved forward with a project proposal to produce a city brand and slogan. He said local agency Steel Branding has experience designing HOT tax-compliant campaigns and previously promoted the Hill Country for the Texas Department of Agriculture.
“The campaign will take advantage of what the hotel tax is for, and that is to generate tourism,” Overstreet said to council members.
Overstreet, who owns the only hotel in the city—Sonesta Bee Cave—said the hotel was expecting to generate more than $400,000 in sales tax this year. Developer Christopher Milam is set to bring a second hotel to the city off Bee Cave Parkway.













